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NANJING, China, Sept. 19, 2022 /Xinhua=KYODO JBN/--

On September 15, the digital cloud platform of the Grand Canal National

Cultural Park was unveiled at the 3rd China International Cultural Tourism Fair

and the 1st Traditional Chinese Crafts Fair held in Jinan, Shandong Province.

It was the first time that the platform had appeared at an international

exhibition after its debut at the 2022 World Canal Cities Forum (WCCF) in

Jiangsu Province.

Jiangsu Cultural Investment Group Co., Ltd. and its affiliated company Jiangsu

Grand Canal Culture & Tourism Development Co. Ltd. attended the exhibition.

They brought the digital cloud platform of the Grand Canal National Cultural

Park.

The focus was on displaying how Jiangsu Province had used digital technologies

to tell the story of the canal and brought canal culture to life. Moreover, the

innovative achievements of Jiangsu were highlighted such as content

aggregation, digital governance, supply and demand matching and industry

promotion.

The digital cloud platform is one of the two major projects assigned to Jiangsu

by the construction of the Grand Canal National Cultural Park. The National

Development and Reform Commission has proposed in documents that it is

imperative to give full play to the exemplary and leading role of the cloud

platform in constructing digital platforms.

Under the guidance of the Publicity Department of CPC Jiangsu Provincial

Committee (Provincial Grand Canal Office), Jiangsu Cultural Investment Group

Co., Ltd. took the initiative and made active efforts to promote construction

of the project with high standard, quality and grade. It was completed on

schedule at the end of 2021 and started trial operation.

On June 27 this year, the cloud platform was released at the opening ceremony

of the World Canal Cities Forum and received full recognition for its

achievements. At this exhibition, the cloud platform with the theme of Digital

Grand Canal showed the details from the perspectives of government affair

service, public service, enterprise service, international communication and

offline display.

Among them, the public service makes full use of the advantages of cyberspace

and consists of three sections, namely knowing the canal, exploring the canal,

and touring the canal. They innovatively disseminate canal culture in different

ways, such as knowledge popularization, fun interaction and intelligent

cultural tourism. When it comes to international communication, "The Golden

Canal" accounts have been established on multiple mainstream media platforms to

build an international communication network, thus linking China and overseas.

On the site, the cloud platform developed and launched the digital pet, Baxia,

which physically interacts with the audience and attracts wide attention. In

the exhibition area, there is also an online route for search and study on the

canal study platform. Through the courses and innovative practical classes,

visitors can experience the Chinese stories and Chinese wisdom in the Grand

Canal in a one-stop manner.

Source: Jiangsu Cultural Investment Group Co., Ltd.

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   Link: http://asianetnews.net/view-attachment?attach-id=429661

   Caption: The digital cloud platform of Grand Canal National Cultural Park Exhibition Area