Localized "Hangzhou Expats" Posted on Social Media Showcase Hangzhou' s Inclusiveness, Attractiveness

Hangzhou Municipal Bureau of Culture, Radio, TV and Tourism

PR98038

 

HANGZHOU, China, Sept. 27, 2022 /PRNewswire=KYODO JBN/ --

 

"Hangzhou Expats", a series of videos depicting the lives of foreigners in

Hangzhou, become a hot topic on a group of social media accounts of Hangzhou

Municipal Bureau of Culture, Radio, TV and Tourism. The compelling short

videos, aiming to showcase Hangzhou's inclusiveness, has garnered a large

number of views on the Facebook, Instagram and YouTube platforms.

 

Romanian entrepreneur Ileana Maier said living in Hangzhou is like living in

the future. For Benjamin Saltzman, a teacher from Los Angeles, Hangzhou is the

perfect combination of tradition and modernity. They all have their own reasons

to live in Hangzhou, according to "Hangzhou Expats".

 

Taking the Hangzhou lifestyle as its backdrop, the eight-episode video series

showed how foreigners view the city, and their passionate living experiences in

the city.

 

Tosimitsu Takao, an IT technician from Japan, has lived in Hangzhou for 5

years. He was occasionally invited to join in a Hangzhou-based Chinese-Japanese

band. During his training and performances, he made many friends sharing

similar musical taste. Takao also discovered a Japanese bar where he could grab

a drink after work. " Gaining weight with friends" is the "evidence" of his

happiness Hangzhou life.

 

Canadian rock climber Joe Langwald married a Hangzhou girl and has lived in

Hangzhou for 20 years. He has spent 10 years developing Lion's Head Mountain

into the largest climbing area for both bouldering and sport climbing base in

eastern China. Langwald loves Hangzhou green tea and Lin' an bamboo shoots.

"Don't ask me if I like here, time tells all," he told.

 

"Hangzhou Expats" has attracted attention on social media immediately after its

first seven episodes, which resulted in 350,000 views. " Nardus Smith left a

comment: "I recently started rock climbing in Hangzhou and it's been so

wonderful being part of a community where foreigners and locals truly get

along," and his comments were echoed by others such as "I really want to live

there, Hangzhou is so beautiful, ".

 

Whether the city is inclusive or not? The expats living there have the final

say. For overseas viewers who have never been to Hangzhou, "Hangzhou Expats"

give them an objective presentation of the city. They can even imagine their

future life in Hangzhou simply by watching these videos.

 

Among the first group of Chinese cities to promote tourism overseas via social

media platforms, Hangzhou has committed to developing international

communication through cultural exchange and interactive communication in the

past ten years.

 

Hangzhou has shown its Chinese style, local charm and internationalization to

the world by hosting a series of promotion activities, such as "Modern Marco

Polo -Dr. Hangzhou"global recruitment campaign, Hangzhou Global Tour, and

Hangzhou Global Qipao Festival.

 

By the end of August 2022, over 1.3 million people followed the Facebook,

Instagram and YouTube accounts of Hangzhou Municipal Bureau of Culture, Radio,

TV and Tourism, with over 35 million annual impressions and over 1.74 million

annual interactions (including video views).

 

A series of ongoing and upcoming activities, like Mid-Autumn Festival

Photography Contest, interactive comics Su Dongpo's New Life in Hangzhou,

"Hello Hangzhou" video collection on social media and traditional Chinese

festivals celebrations, Asian Games and other hot topics, have offered overseas

fans valuable chances to participate in Hangzhou's global culture and tourism

endeavor.

 

For more information, visit Hangzhou on Facebook(

https://www.facebook.com/Hangzhou.China/ ), Instagram(

https://www.instagram.com/hangzhou_china/ ) or YouTube(

https://youtube.com/c/HangzhouChina ).

 

SOURCE Hangzhou Municipal Bureau of Culture, Radio, TV and Tourism

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