Localized "Hangzhou Expats" Posted on Social Media Showcase Hangzhou' s Inclusiveness, Attractiveness
PR98038
HANGZHOU, China, Sept. 27, 2022 /PRNewswire=KYODO JBN/ --
"Hangzhou Expats", a series of videos depicting the lives of foreigners in
Hangzhou, become a hot topic on a group of social media accounts of Hangzhou
Municipal Bureau of Culture, Radio, TV and Tourism. The compelling short
videos, aiming to showcase Hangzhou's inclusiveness, has garnered a large
number of views on the Facebook, Instagram and YouTube platforms.
Romanian entrepreneur Ileana Maier said living in Hangzhou is like living in
the future. For Benjamin Saltzman, a teacher from Los Angeles, Hangzhou is the
perfect combination of tradition and modernity. They all have their own reasons
to live in Hangzhou, according to "Hangzhou Expats".
Taking the Hangzhou lifestyle as its backdrop, the eight-episode video series
showed how foreigners view the city, and their passionate living experiences in
the city.
Tosimitsu Takao, an IT technician from Japan, has lived in Hangzhou for 5
years. He was occasionally invited to join in a Hangzhou-based Chinese-Japanese
band. During his training and performances, he made many friends sharing
similar musical taste. Takao also discovered a Japanese bar where he could grab
a drink after work. " Gaining weight with friends" is the "evidence" of his
happiness Hangzhou life.
Canadian rock climber Joe Langwald married a Hangzhou girl and has lived in
Hangzhou for 20 years. He has spent 10 years developing Lion's Head Mountain
into the largest climbing area for both bouldering and sport climbing base in
eastern China. Langwald loves Hangzhou green tea and Lin' an bamboo shoots.
"Don't ask me if I like here, time tells all," he told.
"Hangzhou Expats" has attracted attention on social media immediately after its
first seven episodes, which resulted in 350,000 views. " Nardus Smith left a
comment: "I recently started rock climbing in Hangzhou and it's been so
wonderful being part of a community where foreigners and locals truly get
along," and his comments were echoed by others such as "I really want to live
there, Hangzhou is so beautiful, ".
Whether the city is inclusive or not? The expats living there have the final
say. For overseas viewers who have never been to Hangzhou, "Hangzhou Expats"
give them an objective presentation of the city. They can even imagine their
future life in Hangzhou simply by watching these videos.
Among the first group of Chinese cities to promote tourism overseas via social
media platforms, Hangzhou has committed to developing international
communication through cultural exchange and interactive communication in the
past ten years.
Hangzhou has shown its Chinese style, local charm and internationalization to
the world by hosting a series of promotion activities, such as "Modern Marco
Polo -Dr. Hangzhou"global recruitment campaign, Hangzhou Global Tour, and
Hangzhou Global Qipao Festival.
By the end of August 2022, over 1.3 million people followed the Facebook,
Instagram and YouTube accounts of Hangzhou Municipal Bureau of Culture, Radio,
TV and Tourism, with over 35 million annual impressions and over 1.74 million
annual interactions (including video views).
A series of ongoing and upcoming activities, like Mid-Autumn Festival
Photography Contest, interactive comics Su Dongpo's New Life in Hangzhou,
"Hello Hangzhou" video collection on social media and traditional Chinese
festivals celebrations, Asian Games and other hot topics, have offered overseas
fans valuable chances to participate in Hangzhou's global culture and tourism
endeavor.
For more information, visit Hangzhou on Facebook(
https://www.facebook.com/Hangzhou.China/ ), Instagram(
https://www.instagram.com/hangzhou_china/ ) or YouTube(
https://youtube.com/c/HangzhouChina ).
SOURCE Hangzhou Municipal Bureau of Culture, Radio, TV and Tourism
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