PR98032

STOCKHOLM, Sept. 28, 2022 / PRNewswire=KYODO JBN/ --

The vast forests of Sweden possess both beauty and tranquillity – but also

drama and mystique. Visit Sweden invites travellers to discover the country's

myth filled forest in a spellbinding audio story, only available in the Swedish

forest, home to some of the world's most famous folkloric beings. The short

story is written by international bestselling author John Ajvide Lindqvist.

Sweden welcomes travelers through a chilling audio story by renowned author

John Ajvide Lindqvist! The twist? You can only take part of it in the Swedish

forest. Get ready for a truly unique experience - if you dare... Find out more:

https://visitsweden.com/spellbound-by-sweden/

See a video trailer of the story: https://youtu.be/X2nLmi6dCIE

Literary adventure in Sweden's forest

The new audio story Kiln brings the mythic Swedish nature to life, seducing

listeners deeper into the forest. The story is experienced in first person,

inviting listeners to walk in the footsteps of a character who encounters the

enchanting huldra, a forest nymph. However, those looking to experience the

haunting story for themselves can only do so if present in the Swedish forest.

A geo-restriction has been applied to make the story fully immersive, inviting

the listener to discover the mystery of Sweden with all their senses.

"The supernatural has always played an active role in Swedish culture. It is

more than just a backdrop to the crime stories and Nordic noir movies that have

made the country famous, says John Ajvide Lindqvist. Now, the world is welcome

to discover it for themselves in a truly immersive experience. As a horror

author, when I enter a forest, I only need a glimpse of the dark side of a

stone or the knots of a tree to trigger my imagination. Nature seems to come

alive and lures you to come after it."

The myths and legends behind Visit Sweden's challenging invitation

The audio story brings Sweden's rich folklore history to life. More and more

people travel to Sweden, attracted by its unspoilt natural landscapes and

progressive lifestyle, as depicted in so many popular TV series, books and

films.

"Looking at what travellers are seeking when planning a holiday, many have a

desire to discover something new. We want to inspire the world to come and

experience something completely different, says Nils Persson, Chief Marketing

Officer, Visit Sweden. The Swedish forests have historically been home to many

fascinating creatures, now we want to introduce the world to their

spellbindingly beautiful home... if you dare."

For those who dare, the geo-restricted audio story is available for free on

Visit Sweden's website. On the website, visitors can also discover the best

locations for experiencing the story and information about different

mythological creatures from Swedish folklore.

For inspiring press imagery: https://bit.ly/spellboundbySweden

Learn more about the experience: https://visitsweden.com/spellbound-by-sweden/  

Contact Visit Sweden: viveca.burkhardt@visitsweden.com Phone: +494032551321

Video - https://www.youtube.com/watch?v=X2nLmi6dCIE

SOURCE: Visit Sweden