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LONDON, Oct. 18, 2022 /PRNewswire=KYODO JBN/ --

New research from Omdia shows that TikTok has leapfrogged Netflix to become the

second most popular service in the USA, with only YouTube retaining the crown

for under 35s viewing. The service remains heavily skewed by age and occupies

sixth place for above 35 years old. The results from Omdia's latest consumer

survey were presented by Omdia's Senior Director Maria Rua Aguete at MIPCOM

this week.

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In the UK and France, TikTok does not enjoy the same level of popularity, being

the fifth most watched video services overall, falling below iPlayer, Netflix,

and Amazon in the UK, and TF1 services, Netflix and 6Play in France. Overall,

YouTube remains the most watched platform in these markets while for the over

35s TikTok does not feature in the top ten.

According to Omdia Senior Director Maria Rua Aguete, "For broadcasters,

commercial or otherwise keen to engage younger viewers, the increasing

importance of TikTok to reach and grow new audiences should not be understated."

On social media platforms, the time spent viewing video content increased by 9

minutes in 2021 to an average of 60 minutes per-person per-day across nine

markets analyzed by Omdia which included: UK, USA, Spain, Italy, France,

Germany, The Netherlands, Sweden, Australia.

Facebook was the leading platform for social media video viewing time in 2021,

with average viewing reaching 18.7 minutes across all nine combined countries;

this was a drop on the previous year though as Facebook saw its MAU's (monthly

active users) stall through most of the year.

Its competitor TikTok in contrast recorded the fastest growth rate for a social

media platform in 2021, increasing by 6.4 minutes to reach 18.1 minutes, and as

such is almost certain to overtake Facebook for video viewing in 2022.

To counteract the threat from TikTok, Facebook launched its short video feature

"Reels" globally in February 2022, catering to a demographic group –teenagers

to young adults– that have drifted steadily away from the service since 2012,

before leaving in far greater numbers following the launch of TikTok in 2017.

ABOUT OMDIA

Omdia, part of Informa Tech, is a technology research and advisory group. Our

deep knowledge of tech markets combined with our actionable insights empower

organizations to make smart growth decisions.

Media Contact

Fasiha Khan / T: +44 7503 666806 / E: fasiha.khan@omdia.com

Visit www.omdia.com　

SOURCE: Omdia