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HOHHOT, China, Nov. 25, 2022 /Xinhua=KYODO JBN/--

The world's biggest football event has kicked off. Since the beginning of 2022,

Yili Group has announced sponsorship deals with some of the world's best

national football teams, including Argentina, Portugal, Spain, and Germany, as

well as international football superstars such as Cristiano Ronaldo, Neymar,

and David Beckham.

Yili believes that "Great Quality Comes from PASSION" and has therefore been a

longtime supporter of sports development. The company has built a

seventeen-year partnership with the Olympic Games, sponsors the CBA League and

the Asian Cup and handpicked a world football "dream team" in 2022. All these

efforts represent the dedication Yili commits to health and sports.

Yili's handpicked football "dream team"

The Argentina national football team is renowned for quick direct attacks,

Portugal's team for well-balanced attack and defense capabilities, Spain's team

for its mastered "tiki-taka" style of short, quick passes, and the German team

for its efficient and highly organized style of play. Their respective success

is inextricably linked to their passion for the sport.

This passion is why Yili has also signed international football superstars, who

have impacted the next generation. Cristiano Ronaldo is one of the world's top

goal-scorers, known for his tenacity, self-discipline, and growth mindset.

Neymar is famed for not only his incredible skills but also for being a team

leader who has brought the Brazil team back to glorious heights. Former owner

of the Manchester United No.7 shirt and his famed curve shot, David Beckham,

has inspired people around the world.

Yili shares the same passion for excellence with them and aspires to reach for

glory, alongside this iconic football "dream team".

New consumption scenarios

Yili has presented surprises for football fans. It has launched the "dream

team" limited edition packaging, which features all of the football superstars

signed by Yili. To attract more football enthusiasts, football-themed

interactive campaigns have also been launched, involving prediction games and

blind boxes.

Yili's healthy dairy products, such as AMBPOMIAL yogurt, Meiyitian active

lactobacillus drinks, and Satine organic milk, are best for bringing nutrients

to football fans while watching late night matches.

Yili has developed innovative products and expanded consumption scenarios to

meet customer needs. It supports global sports events and safeguards the health

of consumers around the world by delivering nutritious and high-quality

products.

Better life for everyone

Today, public awareness of fitness has already been greatly advanced. However,

there is progress that can still be made. Therefore, Yili, remains dedicated to

achieving the vision of "World Integrally Sharing Health", as key and driving

motivation. The company is taking action to safeguard consumer health by

advocating for healthy lifestyles and by launching public campaigns to

encourage more people to participate in physical activities.

Yili and its subsidiary brands have recently launched several new innovative

campaigns. It has teamed up with China Youth Daily and Xiaomei.cc to encourage

college students to make short movies highlighting their passion for football.

Yili Nutrition 2030 has developed the "For Children's Football Dreams" project,

which provides professional training courses, uniforms, football kits and

nutritional goods to children.

Living life with passion and to the fullest is itself, an inherent guiding

principle. The formation of the "dream team" reflects Yili's understanding of

football and dedication to the health of all people. In the future, Yili will

maintain this passion and strive to be a healthy food provider to the world.

Source: Yili Group

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=434782

   Caption: Yili builds a "dream team" with a full range of star players.

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   Caption: Yili launches a "dream team" limited edition packaging

   Link: http://asianetnews.net/view-attachment?attach-id=434791

   Caption: Yili launches projects to help kids follow their football dreams