PR99004

GENEVA, Nov. 28, 2022 /PRNewswire=KYODO JBN/ --

    L'OCCITANE Group, leading manufacturer and retailer of premium and

sustainable beauty and wellness products, unveils its new corporate mission

statement: With empowerment we positively impact people and regenerate nature.

    Since its inception, the Group has curated a portfolio of entrepreneurial

beauty brands all inspired by nature. The new corporate mission represents the

next phase in its ambitious transformation into a geographically balanced,

multi-brand Group.

    Globally, employees of all levels were invited to contribute to the mission

before its launch internally last September. To protect the mission over time

and truly incorporate it into decision-making, the Board and shareholders have

approved amending the company's Articles of Association to include ESG

considerations. The Group also created a Sustainability Committee and each

member of the leadership team has signed a letter committing to be a steward of

the company's mission.

    The origins of the Group hark back to 1976 with the creation of L'OCCITANE

en Provence by eco pioneer, Olivier Baussan. Taking a humanist approach to

sustainability, Baussan reconnected customers to the natural world by offering

them a range of organic products inspired by the untamed beauty of Provence.

Under the guidance of entrepreneur and current Chairman, Reinold Geiger,

supported by CEO, André Hoffmann, the Group has witnessed steady and sustained

growth.

    The three core principles of the mission are:

- To empower: the Group means to inspire innovation and unlock new

opportunities for its stakeholders at every level, allowing them to create

change and bring out the best in one other. This ethos extends to inspiring and

bringing value to all its consumers and communities.

- To ensure the Group's actions have a positive impact on people is

demonstrated by its unwavering commitment to the communities with which it

works in terms of ethical sourcing, design, manufacture and sale of its goods.

The Group firmly believes that everyone can make a difference by taking

responsibility for one another and nature.

- To regenerate nature: focuses on nature and how the positive actions of all

employees can have a direct impact on it. By joining forces, real change can be

achieved across the entire cosmetics and agricultural industry.

    L'OCCITANE Group continues to expand its portfolio, with each brand

demonstrating a strong identity, individuality and sense of purpose. While

continuing to focus on their own businesses, all regard the new mission as a

critical point of reference steering the actions of the entire organisation in

an atmosphere of inclusivity.

    Reinold Geiger, Chairman of the L'OCCITANE Group, said, "The most

meaningful way to make a difference in this rapidly changing world is to work

together. In that sense, the mission is what links and drives us: a genuine

desire to have a positive impact on both people and nature."

    André Hoffmann, CEO of the L'OCCITANE Group, said, "The essence of the

mission has always been fundamental to our business. However, as we continue to

grow and welcome new brands on board, we recognise the importance of

underlining our shared ambitions. We believe this is the perfect time in our

evolution to introduce a new corporate mission that resonates with and involves

all our stakeholders. As a group of synergistic brands, our clear mission will

enable us to move forward together in a spirit of collaboration, mutual respect

and unity."

    With its corporate mission firmly in place, L'OCCITANE Group will continue

to harness and invest in the inherent strength of its brands. It is committed

to creating long-term value for all its stakeholders.

    Logo: https://mma.prnewswire.com/media/1527234/LOCCITANE_GROUP_logo.jpg

    Source: L’OCCITANE Group