PR99518

CHENGDU, China, Jan. 31, 2023 /Xinhua=KYODO JBN/--

The 31st International Times Young Creative Awards recently held the annual

awards ceremony. After three-month competition, a total of 99,694 entries were

received from nearly 750,000 Chinese young people from China, as well as the

United States, the United Kingdom, Australia, Canada, Italy, Malaysia, Vietnam,

Indonesia, etc.

Yili AMBROSIAL yogurt partners with the award for the first time and launched

the AMBROSIAL Yogurt Environmental Protection Design Award, calling for

examples of public service advertising, industrial and packaging design related

to environmental protection. It has received a total of 5419 entries submitted

from over 1,000 colleges and universities across the world.

Since its inception in 1992, the Times Young Creative Awards, widely considered

to be the "Oscars of Youth Creation", has become of the most prominent

competitions for creatives among worldwide Chinese youth. For years, the number

of the participating teachers and students has been over 10 million.

Original Only Once

Themed "Original Only Once", the 31st International Times Young Creative Awards

provided a platform for brands to gather the most creative works of the year.

Yili AMBROSIAL yogurt seeks to connect and to send a message of "environmental

awareness" to Gen Z in Chinese communities all around the world.

Yili AMBROSIAL Yogurt Environmental Protection Design Award has received

entries under various themes including polar preservation, energy saving and

carbon emission reduction. Two students from the Beijing University of

Technology and Hsiuping University of Science and Technology in Taichung City

respectively received awards under this category.

A Net-Zero Carbon Future

Since Yili first publicly espoused its forward-looking "Green Leadership"

concept in 2007, the Group has ceaselessly endeavored to take sustainability to

the next level. In 2009, Yili embraced the strategy of supply chain green

transformation, subsequently upgrading the strategy to the "New Vision for

Value Creation". Throughout this journey, not only has Yili remained committed

to its own low-carbon transformation goals but has also stayed true to the

mission of reducing carbon its footprint across the entirety of the industrial

chain.

AMBROSIAL yogurt launched minimally printed Tetra Pak packaging products during

the first phase of the competition. The new packaging allows for the printed

surface - FSC certified environmentally sustainable paper - to be reduced by

about 70%. Every 100,000 cartons of minimally printed products will generate a

carbon reduction of 1,861kg, showcasing the brand's commitment to

sustainability.

Moving forward, Yili will continue to expand the boundaries of socially

responsible marketing. Through the Group's effort in engaging more customers

and partners across the industrial chain, Yili will carry forward positive

changes to the environment and jointly create a green and net-zero carbon

future.

Source: Yili Group

Image Attachments Links:

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   Caption: The 31st International Times Young Creative Awards Ceremony

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   Caption: Yili AMBROSIAL award-winning design

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   Caption: AMBROSIAL yogurt was launched in Singapore

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   Caption: Yili Group Roadmap to Net-Zero