PR99543

SEOUL, South Korea, Feb. 9, 2023 /PRNewswire=KYODO JBN/ --

MOMENTICA is a flagship platform for fan-artist engagement built on innovative

and sustainable technology, launched by LEVVELS. MOMENTICA takes its

inspiration from K-Pop fandom, which boasts a thriving photo card collection

community and culture. MOMENTICA is an extension of this culture into the

digital space in the form of TAKE(TM), unique digital cards celebrating a

variety of beloved artists that fans can collect.

Milestones Since Service Updates

Last October, MOMENTICA was introduced to K-Pop fans around the world. Since

its launch, fans from 93 countries/regions have been enjoying MOMENTICA with

the official drops of ENHYPEN, LE SSERAFIM and fromis_9 digital collectibles.

Fans have joined five artists communities that MOMENTICA hosts – TOMORROW X

TOGETHER, SEVENTEEN, ENHYPEN, fromis_9 and LE SSERAFIM.

Last December, MOMENTICA announced wide-ranging enhancements to its whole

MOMENTICA service for better user experience by making it even more

user-friendly, streamlined, open and accessible. As a result, the number of

TAKE(TM) holders and the number of followers of each artist have increased. LE

SERRAFIM'S digital collectible owners have grown sevenfold while the number of

followers has grown by four times. In addition, more than 60,000 free giveaway

digital collectibles of fromis_9, released on January 19, were gone in less

than a week.

More K-Pop Artists' TAKE(TM) Drops Are Coming in the Future

After LE SERRAFIM'S successful drops, fromis_9 has taken over the limelight

with an even more spectacular collection. fromis_9's drop ends on February 9,

paving the way for TOMORROW X TOGETHER to make their debut on MOMENTICA the

same day. Digital collectibles capturing magical moments from the group's world

tour ACT: LOVE SICK in Seoul will be unveiled in two parts: part one from

February 9 to 23, and part two from February 16 to March 2. In the following

months, MOMENTICA will continue to update the drop schedule for SEVENTEEN and

ENHYPEN digital collectibles.

MOMENTICA Experience Supported by Various Features

MOMENTICA offers amazing experiences with digital collectibles, enabling users

to select digital moments to create their own unique collection. Here are key

six features that users should know to get the most out of their digital

collectible experiences.

TAKE(TM), Unique Digital Collectibles Available on MOMENTICA

TAKE(TM) is the term for the unique digital collectibles available on MOMENTICA

that range from digital photo cards and short-form videos to handwriting and

voice files of favorite artists. These authentic TAKE(TM)s, captured during

album production, performance schedules, and exclusive content, are released in

limited numbers, and each piece of content is unique.

Drop System with Free TAKE(TM)

Each and every artist's TAKE(TM) is exclusive, and the limited content has a

specific release timeline. On MOMENTICA, the announcement of new TAKE(TM)s is

called a 'drop.' Users can get a free pack of TAKE(TM) every day for the first

week of the limited-time two week purchasing period for each concept. Users

also have the option of buying an additional pack that consists of three

TAKE(TM) pieces.

Collect Board: A Fresh Way to Treasure Unique Moments

Collect Board, a roadmap of collectibles that users can reference at a glance,

improves users' visibility of their digital collectibles. In a nod to the

traditional card collection experience and its offline roots, the Collect Board

resembles a physical photo card binder. Through Collect Board, users can check

the status of their digital collections and see the cards they have acquired

for each artist any time they like.

More Freedom to Trade and Exchange

With the Shuffle feature, users can swap TAKE(TM) for random alternatives from

the TAKE(TM) Pool. While the artist and format type of the TAKE(TM) cannot be

changed, users can shuffle for a TAKE(TM) of another member or a different

concept.

Creating own TAKE(TM) collection with Collect Book

Through Collect Book, K-Pop fans can create their own personalized collection

of TAKE(TM)s. They can name their Collect Book, select a cover image and

decorate their favorite artists' digital collectibles. Users can also share

their own Collect Books to other fans.

Artist Page, the easiest way to stay up to date

MOMENTICA lets fans follow their favorite artists and stay tuned to new

content, including ongoing drops and the upcoming drop schedule. On Artist

Page, fans can check out the available content for all artists at a single

glance, and view all the artist's Collect Boards as well as Collect Books

created by other fans.

About LEVVELS Inc.

LEVVELS Inc. is a Los Angeles-based company operating a future-proof platform

to provide blockchain-based projects for global fandoms and their artists. The

company is a joint venture between Dunamu(https://www.dunamu.com/en), a

worldwide standard setter in blockchain and fintech technology, and

HYBE(https://hybecorp.com/eng/main), the global entertainment lifestyle

platform company housing multinational music labels.

Established in January of 2022, LEVVELS aims to advance the fandom experience

by leveraging blockchain technology, including Web3 and non-fungible tokens

(NFTs). Integrating the world-leading blockchain technology of Dunamu and the

powerful intellectual properties (IPs) of HYBE, LEVVELS is on a mission to

foster an innovative and exciting online playground culture where fans around

the world can celebrate and communicate with their favorite celebrities,

artists, and creators. With its core values focused on empowering fandoms, the

company strives to curate and offer impactful experiences using the latest

technology.

More information about LEVVELS Inc. is available at https://levvels.io/.

SOURCE LEVVELS Inc.

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