PR99558

BEIJING, Feb. 13, 2023 /PRNewswire=KYODO JBN/

The Massachusetts-based Harvard Business School (HBS), one of the world's

best-known business schools, offers courses that continuously study and analyze

the world's greatest business cases. Students from all over the world at HBS

are in a heated debate over an established Chinese publishing house—China

Machine Press (CMP), which holds the industry record of "publishing 10 titles

and selling 100,000 copies per day." CMP is also the first case of China's

cultural industry included in the HBS MBA Cases.

CMP has lately been celebrating its 70 anniversary. One of the largest science

and technology publishers in China, CMP has published a diversity of sci-tech

journals and books since its inception, including Mechanical Workers, the first

journal about mechanical science and technology published after the P.R.C. was

founded, the Journal of Mechanical Engineering, a top academic journal whose

editorial board was chaired by Qian Xuesen, Qian Weichang, and Lu Yongxiang,

among other top experts, the Mechanical Engineering Handbook and the Electrical

Engineering Handbook, electromechanical encyclopedias compiled by thousands of

experts in these fields...

As is known to all, into the digital age, the global publishing community is

working hard to integrate new technologies with content and marketing. To speed

up this effort, an established publisher, CMP is vigorously digitalizing its

content, production, marketing, basic platforms and management. Thanks to such

upgrades, CMP has built up robust production and marketing capacities:

according to up-to-date statistics, CMP's main publishing business has grown at

a rate above 5% annually, and emerging business segments, such as media

convergence, have grown at a rate above 10% annually. In 2021, CMP "published

10 titles and sold 100,000 copies per day."

As a result, CMP's communication, production and marketing approach is regarded

as "an exploratory example for the shift from traditional publishing to

omnimedia publishing and communication."

In the view of Li Qi, Chairman of CMP, "a strong market awareness and a bold

pioneering spirit" are in the bones of CMP staff. He believes that, for such a

comprehensive sci-tech publishing house to stay alive and thrive in a

fast-changing market, it has to stay up to date, stay relevant and stay

innovation-driven.

SOURCE: China Machine Press (CMP)

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=437819

   Caption: The 70-year-old CMP, a Classic HBS Case Which Holds the Record of "Publishing

10 Titles and Selling 100,000 Copies Per Day"