PR99567

NEW DELHI, Feb. 20, 2023 /PRNewswire=KYODO JBN/ --

The senior management team of Athachi Group, a diversified business group

headquartered in Palakkad, Kerala, with nature close to its heart across its

operations in India and the UAE, met the Union Ministers recently in the

capital and presented its 'Trust Nature(TM)' initiative to them.

The Athachi 'Trust Nature(TM)' philosophy is rooted in the ancient cow-centric

farming methods of India that includes Vrikshayurveda, Vedic Farming, Rishi

Krishi, among other nature-friendly agricultural practices.

The Athachi team, led by Mr Raju N Subramanian, Chairman of Athachi Group, and

Dr Vishwanath N Subramanian, Managing Director of Athachi Group, met Union

Ministers Shri Narendra Singh Tomar, Hon'ble Minister of Agriculture & Farmers

Welfare, Shri Bhupender Yadav, Hon'ble Minister of Environment, Forest &

Climate Change, and Labour & Employment, Shri Sarbananda Sonowal, Hon'ble

Minister of Ayush, and Ports, Shipping & Waterways, and Shri V Muraleedharan,

Hon'ble Minister of State for External Affairs & Parliamentary Affairs, and

held discussions on the 'Trust Nature(TM)' philosophy.

The science of providing medical care to vegetations based on Vrikshayurveda

was prevalent in ancient India. Adhering to these centuries-old farming

practices of India, the Athachi Group has developed and implemented a unique

farming method in its own farms located in the Palakkad Gap between the

Kerala-Tamil Nadu border, in the middle of Western Ghats – one of the

geological wonders of the world.

Called 'More than Organics(TM)', the method has also taken cues from the best

farming practices of the world such as Dabholkar, Miyawaki, Pranic,

Permaculture, Bio Dynamic and Biodiverse. Indian farmers have forgotten the

unique farming methods of the nation, which emphasizes on timeliness – from

sowing, ploughing to harvesting. Also, practical knowledge such as cow-centric

farming and Vrikshayurveda are India's intellectual property.

Hailing Athachi's 'Trust Nature(TM)' initiative for reviving and disseminating

India's ancient farming methods across the world, the Union Ministers also

exuded confidence that this initiative will be adapted universally, as it is

the need of the hour.

In his comments, Mr Raju Subramanian said, "The Athachi Trust Nature(TM)

initiative is a powerful stream of thought originating from the principle that

nature alone has remedies for all challenges faced by humankind. A philosophy

which is a prerequisite in today's modern world. Like Yoga, the world will

wholeheartedly welcome and implement our Trust Nature(TM) and Vrikshayurveda

philosophy. We appreciate the support and interest shown by the Union Ministers

to our efforts and to our unique farming methodology."

Adding further, Dr Vishwanath N Subramanian said: "Originally, dairy farms were

part of the agricultural farms in India. Panchagavya, which is essentially made

up of five substances obtained from cow, is an elixir that promotes not just

the health and growth of plants but also breathes life into soil. We could

disseminate the science of linking agriculture to dairy farming to many

developed nations that are ahead of India in dairy farming, but still depend

upon chemical fertilizers that harm the soil and every living organism on it.

Trust Nature(TM) is the mantra the world needs today to get rid of this menace.

The Union Ministers have shown keenness to participate with Athachi's

initiatives in the preservation of Mother Nature."

About Athachi

The Athachi Group has been holding discussions regularly with the Centre and

the State governments on various initiatives including the 'Trust Nature(TM)'.

The Group, which has an airline financing services arm in Dubai, is all set to

launch a nationwide campaign on disseminating the 'Trust Nature(TM)' philosophy.

Photo: https://mma.prnewswire.com/media/2001226/Athachi_Minsters.jpg

Source: Athachi