PR99904

OSAKA, Japan, April 11, 2023 /PRNewswire=KYODO JBN/ --

**The province's tourism authorities seek cultural exchanges with likeminded

organizations in Japan

The Japan Tourism Showcase was held in Osaka, Japan on March 24. Zhejiang

Provincial Department of Culture and Tourism participated in the event during

which the picturesque qualities of the province were on full display with

exhibits of some of the region's best intangible cultural heritage and of the

venues where many of the Asian Games were played, drawing the attention of

visitors.

The Japan Tourism Showcase is one of the most distinctive comprehensive

cultural and tourism exhibitions in Japan, and a premier commercial platform

for Japan's domestic tourism players.

In 2022, four tea processing techniques and two tea ceremonies from Zhejiang

Province were added to UNESCO's list of intangible cultural heritage. Of

importance to the province's tourism industry, the 19th Asian Games will be

held this year in Hangzhou, the provincial capital. As Japanese tea culture

originated from Zhejiang and Japan is the hosting country of the next Asian

Games, the booth, themed "beautiful China, Picturesque Zhejiang", took this

opportunity to exhibit a collection of objects, texts and images depicting the

Asian Games venues, Zhejiang tea processing techniques and the associated tea

ceremonies. In the interactive area, visitors were able to partake of an

immersive VR experience featuring a tea ceremony against the backdrop of the

province's natural scenery.

The event has aroused a strong interest among visitors in Zhejiang's cultural

and tourism offerings, while further deepening the cultural exchanges between

the two regions.

source: Zhejiang Provincial Department of Culture and Tourism

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