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HEZE, China, Dec. 14, 2023 /Xinhua-AsiaNet/--

Due to the captivating natural scenery, picturesque traditional villages

exuding unique styles, evocative legends, vibrant folk customs shaped by

Confucianism, and the authentic flavors of local specialties, the

bed-and-breakfast (B&B) cluster at Shizhai Heavenly Pool on Baihu Mountain in

Juye County, southwestern Shandong Province, has emerged as a sought-after

tourist destination.

In recent years, the local government has strategically embraced the

development of the B&B economy as a pivotal initiative to accelerate rural

revitalization and elevate all-encompassing tourism. With a focus on the

natural landscapes, the region has successfully established three large-scale,

high-end cliff-side hotels, over ten B&B accommodations with a total of 300

beds, over ten picking gardens, and more than 20 country-style farmhouses,

forming a distinctive and high-quality tourism-oriented B&B cluster. Leveraging

regional characteristics, cultural uniqueness, and advantageous industries, the

cluster has pioneered the development of the brands "Leisure Baihu Mountain,

Health-Benefiting Qinglong Mountain, and Revolutionary Qianwang Town." Through

scientific planning, three major B&B functional zones have been designated:

Baihu Mountain Zone, Qinglong Mountain Zone, and Qianwang Town Zone. These

zones complement each other, each offering unique characteristics. Together,

they provide diverse audiences with integrated rural tourism and leisure

health-benefiting services, encompassing boutique B&B experiences, unique

dining options, health-benefiting hot springs, and immersive folk customs. This

approach has successfully launched a distinctive all-encompassing tourism

brand, catalyzing growth across various sectors.

Source: News Office of the People's Government of Juye County

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   Caption: A corner of leisure B&B facilities in Juye County