AsiaNet 84066

NEW DELHI, May 18, 2020 /PRNewswire=KYODO JBN/ --

    - An innovative solution to ensure an equitable and affordable access to

hand hygiene

As the world braces to witness the new normal, hand hygiene is emerging as a

global priority. The awareness of hand hygiene and the need is now a

well-established conversation but often access to hand hygiene becomes a

challenge due to lack of facilities and resources. Organisations like WHO and

UNICEF estimate that globally 3 billion people lack hand hygiene facilities at

home. This is even more critical when stepping out for work especially in the

low- or middle-income households.

ITC, India's leading multi-business conglomerate, and its leading hygiene brand

Savlon is known for redefining norms conscientiously. In an inclusive step

forward, Savlon launches its hand sanitiser at a price of just 0.6 Cent (Less

than a Cent| INR 0.50 or half an Indian rupee). The Savlon hand sanitiser in a

sachet format at this price makes it probably the world's most economical hand

sanitiser available today. The COVID-19 outbreak is an unprecedented pandemic

and in a responsible step forward, Savlon introduced the hand sanitiser sachet

to address the issues of accessibility, affordability and availability.

Designed for a single use, the Savlon sanitiser sachet is extremely

cost-effective and an accessible out-of-home sanitising solution. Developed

with the help of global leaders like Givaudan, the Savlon sanitiser in a sachet

format reiterates its stringent quality norms with this world class product.

The economical pricing makes Savlon sanitiser sachet almost as cost effective

as a hand wash.  

Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC

Limited, said, "We are amidst an unprecedented global health crisis and it is

imperative to accelerate our efforts in introducing innovative solutions to

help fight the pandemic. Precautionary measures of personal hygiene have today

become a household need besides social distancing, to contain the spread of

this contagion. The launch of probably the world's most economically priced

hand sanitiser in a sachet format is an endeavour to ensure a wide access to

hand hygiene."

Ajit Pal, Regional Director, South Asia, Fragrances Division, Givaudan, added,

"The name Savlon stands for reliability. The consistency with which ITC has

upheld the various attributes that make it one of the best brands of its kind

in the world is truly commendable. We at Givaudan feel privileged to have been

a partner in the sensorial journey of the brand. The launch of Savlon sanitiser

in a single use sachet at the incredibly low price marks a major milestone in

the brand's history. It delivers the same standards of quality and reliability

that Savlon stands for but for the first time at a price point that makes it

available to millions of new consumers. It meets an important health and safety

need today and this launch ITC has indeed made its contribution towards a

national cause."  

For more about ITC please visit: www.itcportal.com

Press Contacts:

Deepika Girdhar

PR Pundit

+91-9643470449

deepika.g@prpundit.com

Photo:

https://mma.prnewswire.com/media/1169315/ITC_Savlon_Hand_Sanitiser_Sachet.jpg

Source: ITC Limited