PR84098

GENEVA, May 20, 2020 /PRNewswire=KYODO JBN/ --

Today celebrates one year since the go-live of the EU TPD [

https://ec.europa.eu/health/tobacco/tracking_tracing_system_en ] (Tobacco

Product Directive) in Europe. Dentsu Tracking, a brand of Dentsu Aegis Network,

is collaborating with the European Commission and 27 Member States to design

and operate the technical solution for supply chain control across the European

tobacco industry, in compliance with the WHO FCTC Protocol.

This is by far the world's largest platform in terms of total events and

products tracked. To date, the system has tracked more than 32 billion products

and 5 billion events occurring at more than 750 thousand registered Economic

Operators across 27 EU Member States.

"The EU TPD solution brings a new global precedent for government supply chain

control. The current design and architecture set a new technical standard, and

the insights from this first year fully confirm its success," said Philippe

Castella, Managing Director, Dentsu Tracking.

"The European model ensures rigorous standards for compliance and takes an

innovative approach to the Protocol by demanding full traceability at every

step in the supply chain. This may become the model for future supply chain

innovation and regulation across other industries, like alcohol and beverages."

Innovating with governments to fight illicit trade  

Across the EU, governments and law enforcement agencies now have a tool that

enables full visibility across the total tobacco supply chain.  

"The system is a tool for authorities to help implement supply chain control

policies based on data-driven insights across large data lakes and to use these

insights to reduce the availability of illicit products", said Benjamin Phelip,

Sales & Marketing Director, Dentsu Tracking.

Country government and authorities can use the data and visibility from the EU

Secondary Repository (designed, implemented, and operated by Dentsu Tracking)

to identify out-of-normal trade patterns and to enable further innovation in

tobacco control policy to help fight against illicit trade.

Dentsu Tracking's solution ensures near real-time availability of data, meaning

an almost instant response to macro-level queries, (for example, identification

of trends and anomalies, or market statistics) or micro-level queries (for

example, inspection and verification of a single cigarette pack, a specific

warehouse, or a specific truck).

This solution is more rigorous than any existing system due both to its size

and to the regulatory requirement for online enforcement. Online enforcement

means that data is not just being passively stored. Instead, at every step

there is a process of data reporting, validation, and authorization, all

happening in less than sixty seconds.

This means billions of unique packs, being tracked at thousands of sites from

manufacturers to retailers across Europe.

Links: For further information on the EU regulatory framework to fight illicit

trade in tobacco products, please visit the European Commission [

https://ec.europa.eu/health/tobacco/tracking_tracing_system_en ]. See also the

WHO FCTC Protocol [ https://www.who.int/fctc/protocol/en/ ] to Eliminate

Illicit Trade in Tobacco Products.

About

Dentsu Tracking is a brand of Dentsu Aegis Network. It is headquartered in

Geneva, Switzerland. Core product and service solutions include traceability,

security, industrial IT, business analytics, and supply chain digital

transformation. On 21 December 2018, the European Commission appointed Dentsu

Tracking as the sole provider to operate the central platform of an EU-wide

traceability system.

www.dentsutracking.com

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Source: Dentsu Tracking