AsiaNet 85619

HANGZHOU, China, Sept. 16, 2020 /PRNewswire=KYODO JBN/ --

The autumn wind whistles through the city walls, blows over rice paddies in the

ancient city and caresses the sunset at Mojiaoshan, giving rise to poetic

sentiments and injecting new vitality into Liangzhu's cultural and historical

heritage dating back more than 5,000 years.

Photo - https://photos.prnasia.com/prnh/20200915/2917487-1

With ever increasing recognition of the importance of telling the stories of

the world's civilizations in ways that resonate with today's modern audiences,

Liangzhu Ancient City, a World Heritage site, serves as a holy land where the

5,000-year history of Chinese civilization can be showcased to the world. How

can we raise awareness around the world of the value that Liangzhu brings to

Chinese civilization or even the world's civilizations? How to demonstrate the

contemporary charm of Liangzhu culture?

Informative, short videos in various styles and adopting different forms of

expression have proven to be a successful method. On August 20, the "A Dialogue

with the 5,000-Year-Old Liangzhu Culture"-themed global creative short video

collection event, co-organized by www.zjol.com.cn, tm.zjol.com.cn, and the

Hangzhou Liangzhu Archaeological Site Administrative District Management

Committee, opened for registration, inviting creative professionals worldwide

to interpret the culture of Liangzhu.

The event was designed to collect 100 vertical (a.k.a. portrait mode) short

videos, each less than 3 minutes long (with a video lasting one minute being

the ideal length) from creators worldwide, with no limitation on the type of

filming equipment used, or techniques or styles adopted. Equipment options

include mobile phones, amateur cameras or professional cameras while the format

can be animation videos, live-action dramas, interesting live rap videos or

works that endow Liangzhu's cultural relics with creative expressions that let

them "speak" for themselves. The sole requirement is that the short video be

themed around Liangzhu culture.

Any individual or group can register and submit an unlimited number of entries

via lztsculture@163.com until September 20. Applicants must include the name

and a brief description of their work as well as provide their personal

information in the email.

The top 100 most creative short videos will be chosen to compete in the

subsequent online voting round in late September. Winners will be recognized

during an award ceremony at the end of September to be held by the organizer at

the Archaeological Ruins in Liangzhu, following the sharing of the creative

process by the creators and a final round selection by subject matter experts.

In addition, the organizer will host a roundtable led by experts in Chinese

civilization and history with a focus on exploring the modern charm of Liangzhu

culture and its 5,000 years of history.

Twenty final winners will each receive cash rewards and certificates of honor.

The first prize winner will receive 10,000 yuan (approx. US$1,475), three

second prize winners will each take home 5,000 yuan (approx. US$738), five

third prize winners will each be granted 2,000 yuan (approx. US$295) and 11

honorable mention prize winners will each be awarded with 1,000 yuan (approx.

US$148). All cash prizes are considered taxable income, with the portion due to

the relevant tax authorities withheld by the organizer in accordance with

respective national tax regulations.

The award-winning creative short videos are expected to go a long way in

uncovering the appeal and charisma of Liangzhu Ancient City embodying 5,000

years of Liangzhu culture. The competition aims to leverage the cultural

heritage-themed creations as a vehicle to help the public gain a deeper

understanding of and experience the modern artistic charm of Liangzhu culture.

SOURCE:  Zhejiang Online

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