PR92175

DRAPER, Utah, Oct. 8, 2021 /PRNewswire=KYODO JBN/ --

-- The deal expands 1-800 Contacts' growing B2B offerings and enables new

innovation for the global eyewear recommendation and virtual try-on company

1-800 Contacts, Inc.(

https://c212.net/c/link/?t=0&l=en&o=3315980-1&h=2812750406&u=http%3A%2F%2Fwww.1800contacts.com%2F&a=1-800+Contacts

), the pioneer in the DTC vision space, today announced the acquisition of

Ditto(

https://c212.net/c/link/?t=0&l=en&o=3315980-1&h=1900818159&u=https%3A%2F%2Fditto.com%2F&a=Ditto

) Technologies, Inc., a global leader in virtual eyewear try-on technology. The

Oakland, California based company works with partners in the vision industry to

simplify shopping experiences for consumers around the world through innovative

technology offerings.

Logo - https://mma.prnewswire.com/media/1654832/Ditto_Logo.jpg

Photo - https://mma.prnewswire.com/media/1654834/Kate_Doerksen.jpg

Over 60 million people per year have benefited from Ditto's state-of-the-art

technology that allows shoppers to realistically try-on eyewear and receive

insightful frame recommendations both in person and online. Since its founding

in 2011, top eCommerce brands, frame manufacturers, retailers and other eyecare

professionals have integrated Ditto's innovative technology to personalize and

streamline the frame discovery experience.

For the last several years, 1-800 Contacts' affiliate Premium Vision has

partnered with corporate clients to offer sourcing, fulfillment, e-commerce and

telemedicine services. In 2019, 1-800 Contacts acquired 6over6(

https://c212.net/c/link/?t=0&l=en&o=3315980-1&h=1119182171&u=https%3A%2F%2F6over6.com%2F&a=6over6

) Vision, Ltd., a revolutionary technology company offering accurate and

reliable optical tests with just a computer or smartphone. Ditto will join

forces with Premium Vision and 6over6 to create a turnkey B2B offering for

other companies in the vision industry.

"Our clients have been asking us for additional technology solutions for years.

By combining Premium Vision, 6over6, and Ditto, we can deliver an integrated

technology and services offering," said Kate Doerksen, cofounder of Ditto.

"This acquisition helps us bring our vision to life on a larger scale to make

buying eyewear simple and accessible."

"Ditto's goal of making it easier for consumers to discover and purchase great

eyewear is closely aligned with our mission of making vision care simple," said

Kellen Fowler, SVP of Strategy and Business Development for 1-800 Contacts. "We

are excited to have Kate and her talented team at Ditto join forces with us as

we pursue a better way in vision care."

About Ditto

Ditto is the leading eyewear recommendation and virtual try-on technology

platform for forward-looking retailers, brands, and eye care professionals

globally. Based in Oakland, California, Ditto brings advanced technologies like

AI-based personalization and AR visualizations to the eyewear industry. The

company was acquired by 1-800 Contacts in August 2021 and will work together

with Premium Vision and 6over6 to create a turnkey technology and services

offering to clients. For additional information, please visit: www.ditto.com

About 1-800 Contacts

1-800 Contacts is the original disruptor of the vision industry and has spent

the last 26 years in pursuit of a better way for vision care and customer

experience. The brand has advocated relentlessly on behalf of customers,

securing federal legislation that allowed customers the right to their

prescription and paving the way for another generation of start-ups. As the

largest seller of contact lenses, 1-800 Contacts seamlessly serves millions of

loyal customers monthly who have rewarded the brand with a Net Promoter Score

above 80.

1-800 Contacts employs 1,000 associates between its Utah, North Carolina and

Texas campuses and is part of the Internet Retailer Top 500.

SOURCE: Ditto

CONTACT: Allison+Partners, 1800contacts@allisonpr.com