Mandom Corp. began on March 30 a new campaign targeting worldwide consumers on its GATSBY English-language global website.

About "GXYB" campaign

In August 2011, GATSBY opened the GATSBY Global Site and GATSBY Global FACEBOOK PAGE aimed at providing brand-related information to and vitalizing communication with global consumers. On March 30, using the website and the web page as a platform, GATSBY began a new campaign called "GXYB" in collaboration with the Yasutoko Brothers, half-pipe inline skating world champions. The Yasutoko Brothers have caught the attention of young people the world over. The GATSBY brand, which targets the same demographic group that loves action-packed sports, aims at increasing the brand's awareness by communicating the cool or, as shown on the site, "KAKKOii" style of Japan to the world. Please visit the "GXYB" campaign site (http://gatsbyglobal.com/gxyb/).

Contents of the GXYB campaign

1. Dynamic video footage showing the Yasutoko Brothers performing half-pipe inline skating

2. The Yasutoko Brothers will tweet on Tweeter.

3. Original "GXYB" goods will be given as gifts. Application is valid until May 7. They include the same inline skates that the Yasutoko Brothers wear and T-shirts made in collaboration with GATSBY and shown on the video.

About the Yasutoko Brothers

Eito Yasutoko: The elder Yasutoko is the defending champion of the aggressive inline skating vert (half-pipe). Eito has won three gold medals in the X-GAMES.

Takeshi Yasutoko: The younger Yasutoko is also the defending champion of the aggressive inline skating vert (half-pipe). Takeshi has won two gold medals and three silver medals in X-GAMES and also won gold medals for three years in a row in X-GAMES ASIA.

About GATSBY brand

The Mandom Group has offices in 12 Asian countries and regions, including Japan, and sells Mandom products in many countries. The GATSBY Group combines for annual sales of 33 billion yen in fiscal 2011, establishing it as the top men's cosmetics brand in Asia. The brand is attracting the attention of consumers not only in Asia but also in the West through the Internet, including SNS and video-sharing sites.