NHN Japan Corporation announced on August 10 its "LINE camera" -- the official camera app for the free-calling and free-messaging app 'LINE' achieved 10 million* downloads as of August 7 in only 4 months since the service was released.

This easy-to-use camera app allows users to edit and decorate their photos taken on smartphone cameras and then to share their finished creations with friends and groups via a range of SNS services.

One of the reasons for LINE camera's success can be explained by an original feature which gives users the ability to decorate their own photos using LINE's popular Sticker Characters. LINE camera was released on April 12 for Android and April 26 for iPhone, and about a month later on May 9, downloads exceeded the 5 million mark.

Even after this, LINE camera continued to add new editing features much to the delight of its users. The increased number of stickers (now over 800), as well as color varieties for stamps and frames, and the introduction of brightness adjustment tools, all contributed to enable LINE camera to reach this level of popularity.

LINE camera took 117 days to achieve 10 million downloads. When this time span is compared to that of other camera apps such as Instagram which took 355 days, it is immediately obvious how rapidly this app is gaining popularity.

http://naverland.naver.jp/wp-content/uploads/2012/08/LINE_camera_insta_en.gif

(Source: The Instagram Community -- Ten Million and Counting) (http://blog.instagram.com/post/10692926832/10million)

LINE camera has also reached the No.1 spot in the Free Apps category at App Stores in 13 countries and No.1 in the Camera category at App Stores in 22 countries, as well as achieving the No.1 spot in the Camera category at Google Play stores in 16 countries.

NHN Japan says it plans to add even more fun features such as Photo Stamp which will allow LINE camera users to create their own personal collages by trimming their photos into heart and star shapes, as well as introducing a new Live Filter mode with which users can experiment with various filters while actually taking photos.

The company also says it will keep expanding and improving features for LINE camera and other LINE-related services with the aim of enriching and enhancing the communicative experience between LINE users.

*The download figure is the total for both iPhone and Android.

About LINE camera

App Name: LINE camera

OS Support: iPhone 3GS/4/4S (iOS 4.0 or higher)/Android 2.1 or higher

Languages: English, Japanese, Chinese (Traditional/Simplified), Korean

Price: Free

Service Webpage: http://camera.line.naver.jp/en

About NHN Japan Corporation

NHN Japan is the local affiliate of Korea's premier Internet company, NHN Corporation. NHN Japan is headquartered in Shinagawa, Tokyo, with Akira Morikawa as CEO.

About LINE (http://line.naver.jp/en)

LINE is a free-calling and free-messaging app, operated and owned by NHN Japan Corporation.