EVEN(TM) Hotels Announces First Property Signing
EVEN(TM) Hotels Announces First Property Signing
AsiaNet 51144
ATLANTA, Georgia, Oct. 24, 2012 /PRN=KYODO JBN/ --
- Wellness Brand Will Fill Unmet Demand for Healthier Travel in New York
City
IHG (InterContinental Hotels Group) [LON: IHG; NYSE: IHG (ADRs)] today
announces the signing of the first EVEN(TM) Hotels property which will be
located in New York City, with ownership group CWC, Inc. The IHG-managed hotel
will be located at 219 E 44th Street in the heart of midtown Manhattan, and
will be a flagship property for the brand. The hotel will be a new build
scheduled to open in late 2014. The hotel will feature 23 guestroom floors and
230 guestrooms, dedicated meeting areas, and indoor and outdoor exercise and
eating spaces for an impressive 87,000 square feet in total space.
"This is another important first for IHG. By developing our portfolio of
preferred brands in line with emerging consumer preferences, we are meeting the
needs of a new type of guest who's looking for hotels with an intrinsic focus
on wellness in terms of food, work, exercise and rest," said Richard Solomons,
chief executive officer, IHG. "New York City is an ideal location, being one of
the most health-minded cities in the U.S. - so it will provide the EVEN Hotels
brand with the right exposure to its target guest, the healthier-minded
traveler."
With over 50.9 million visitors in 2011 alone, New York City is one of the
strongest markets for the EVEN Hotels' target guest, and perfectly complements
the four priority areas of the EVEN Hotels experience - eat, work, exercise and
rest. New York City was ranked one of the top 50 healthiest cities in the U.S.
in 2012, and it's no surprise with more than 1,700 parks, playgrounds, and
recreation facilities across the five boroughs providing multiple opportunities
for exercise. New York City has also led the charge on changes aimed at a
healthier city experience, including: banning the sale of sugary drinks over 16
oz., posting all calorie counts on menus and menu boards and banning the use of
artificial trans-fats in foods.
"New York City is a key part of EVEN Hotels' distribution strategy and
provides strong market exposure to healthier-minded people both living and
traveling to New York City, looking for a holistic wellness hotel experience,"
said Kirk Kinsell, president, the Americas, IHG. "We are excited about the
start of this new owner relationship with CWC Inc. as it brings together IHG's
branding and management expertise with CWC Inc.'s strong presence in the New
York City real estate market."
EVEN Hotels meets the large and growing customer demand for a healthier
travel experience and is another industry first for IHG. EVEN Hotels uniquely
provides solutions for all aspects of travelers' wellness needs in the areas of
food, work, exercise and rest - no other brand can do this under one roof.
Joining IHG's existing seven hotel brands, EVEN Hotels will be a key pillar in
IHG's portfolio of preferred brands and in the long term, a key driver in
market share growth in the U.S.
IHG expects to sign 100 EVEN Hotels in the U.S. in the next five years
under managed and franchised agreements in key markets including New York,
Washington D.C. and San Francisco. IHG plans to announce additional locations
over the next few months and to open the first EVEN hotel later on in 2013. To
learn more about EVEN Hotels, please visit our brand website at
About CWC, Inc.
Frank Chan and Lance Steinberg have been in business together for over 20
years. Over the life-span of their business, they've created a substantial
300,000 square foot portfolio of owned and managed multi-tenant commercial
space.
Notes to Editors:
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global
organisation with nine hotel brands including InterContinental(R) Hotels &
Resorts, Hotel Indigo(R), Crowne Plaza(R) Hotels & Resorts, Holiday Inn(R)
Hotels and Resorts, Holiday Inn Express(R), Staybridge Suites(R), Candlewood
Suites(R), as well as our two newest brands, EVEN(TM) Hotels and HUALUXE(TM)
Hotels & Resorts. IHG also manages Priority Club(R) Rewards, the world's first
and largest hotel loyalty programme with over 67 million members worldwide.
IHG franchises, leases, manages or owns over 4,500 hotels and more than
666,000 guest rooms in nearly 100 countries and territories. With more than
1,000 hotels in its development pipeline, IHG expects to recruit around 90,000
people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is
incorporated in Great Britain and registered in England and Wales.
Visit http://www.ihg.com for hotel information and reservations and
http://www.priorityclub.com for more on Priority Club Rewards. For our latest
news, visit http://www.ihg.com/media, http://www.twitter.com/ihgplc,
http://www.facebook.com/ihg or http://www.youtube.com/ihgplc.
Source: IHG (InterContinental Hotels Group)
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