The Largest Ingredients Sourcing Hub in Latin America

AsiaNet 52426

AMSTERDAM, Mar. 15, 2013 /PRN=KYODO JBN/ --

     For the first time, food and pharmaceutical industries will join forces

          to create the largest ingredients event in Latin America

    The food and beverage industry is witnessing a move from reactive to

proactive, with consumers now actively seeking functional foods that provide

benefit-adding solutions to the various health challenges they currently face

or will face later in life.

    Over the last few years, nutraceuticals (both disease preventing and health

beneficial products) and functional foods have become a regular addition to the

weekly shopping basket of the ever increasingly health conscious consumer. This

shift has created a need for immediate investment and collaboration between the

pharmaceutical and food sectors.

    South America has been identified as the world's biggest region in

continuous improvements in the food and pharmaceutical product lines. This has

contributed to a major chance in the way manufacturers source their ingredients

for both food and pharmaceutical solutions, making companies in both sectors

re-think their business strategy.

    In an effort to fulfill the need for a sourcing hub for both food and

pharmaceutical ingredients, leading event organiser UBM Live has announced the

co-location of three major events in one single venue, Expo Centre Norte, Sao

Paulo, Brazil. These three focused events, Food ingredients South America,

Health ingredients South America and CPhI South America, on the 6 - 8 August

2013, will create the largest and most efficient ingredient sourcing hub in

Latin America.

    With strong synergies in the fields of research and development, these

three events perfectly complement each other, adding value for exhibiting

companies and visitors looking for the latest innovations, cost-effective

ingredients and new business opportunities. The result is an ingredients

sourcing hub which provides distinct benefits for both buyers and suppliers

such as reducing months of research, foster business relationships or finding

the resources to serve this niche market.

    The show has generated an unprecedented interest with a forecasted audience

of more than 15,000 attendees. 700 exhibitors from across all five continents

guarantee a place for innovation featuring food and pharmaceutical ingredients,

raw materials distributors as well as service providers for end-product

manufacturers.

    Joris Van Wijk, Managing Director UBM Brazil said: "After 17 years

delivering the trusted route to market for both food and pharmaceutical

companies, we want to provide a more complete event for attendees. The

expansion in the neutraceuticals and food supplements platform is at a crucial

point in Brazil and in this way, attendees will find a large range of food and

pharmaceutical ingredients, which we believe will help the launches of these

products."

    This B2B platform will shape the way ingredients are sourced in this market

and is a chance for strategic partnerships to be kick-started in the region, as

well as an opportunity to learn about the latest innovations through its

conferences and educational sessions.

    With limited premier spaces available, the organisers recommend ingredients

manufacturers to visit http://www.fi-southamerica.com/book-a-stand for a

personal consultation on how exhibiting at this event can add real value to a

business.

    In addition, and with interest in this region at an all time high, the

organizers are encouraging both food and pharma professionals to register for

the show while visitor passes are still available. Registration is quick and

free via http://www.fi-southamerica.com/register and

http://www.cphi-sa.com/register

    About UBM Live

    UBM Live [http://www.ubmlive.com ] connects people and creates

opportunities for companies across five continents to develop new business,

meet customers, launch new products, promote their brands and expand their

markets. Through premier brands such as Fi Europe, CPhI, Food ingredients,

TFM&A, Fi South America, Hi South America, the Concrete Show and many others,

UBM Live exhibitions, conferences, awards programs, publications, websites and

training and certification programs are an integral part of the marketing plans

of companies across more than 20 industry sectors.

    SOURCE: UBM Live