Routes Asia Officially Handed Over to Kuching for 2014

AsiaNet 52474

MUMBAI, India, Mar.19, /PRN=KYODO JBN/ --

After a successful Routes Asia in Mumbai which saw over 700 hundred delegates

in attendance, more than ever before, GVK's Chhatrapati Shivaji International

Airport (CSIA) have officially handed the event over to Kuching, Sarawak the

host destination for Routes Asia 2014.

Building on the success of this year's event the largest route development

forum for the entire Asia region will take place on 9-11 March 2014 in Kuching,

Sarawak, Malaysia hosted by the Ministry of Tourism Sarawak and co-hosted by

Malaysia Airports Holdings Berhad.

Speaking at the official handover ceremony which took place earlier today in

Mumbai Honourable Datuk Amar Haji Abdul Rahman Zohari Bin Tun Abang Haji Openg,

Minister for Tourism for Sarawak said:  "We are indeed grateful to Routes for

giving us the opportunity to be associated with such a prestigious event.  This

is a great honour for Sarawak to be highlighted among prominent airlines and

airports fraternity at this important event.  Needless to say, we are the host

for your Routes Asia 2014 and I have come personally to Mumbai to welcome all

of you to Kuching when the event unveils itself next year in March."

Mohamed Sallauddin Mat Sah, General Manager Marketing for Malaysia Airports

Holdings Berhad said:  "After pioneering the Routes Asia forum in 2003,

Malaysia Airports is proud to see this event grow in number by leaps and

bounds.  And now, partnering with the Sarawak's Tourism Ministry in co-hosting

this event next year in Kuching is very special for Malaysia Airports as it

highlights the synergies and symbiotic relationship between an airport and the

tourism authority in destination marketing to enhance air connectivity.  This

initiative also underlines our commitment to develop key regional international

airports in Malaysia.  We await the arrival of the delegates of Routes Asia

2014 to be mesmerised by what the city of Kuching and Sarawak can offer."

Air transport to Sarawak is served by four major airports; Kuching

International Airport, Sibu, Bintulu and Miri Airports and as the region has

frequent air links from major aviation hubs Kuching is one of the most

accessible cities in Malaysia.  Flights to Kuching are available from Kuala

Lumpur International Airport, which is served by more than 50 carriers.

Sarawak, known as the Land of the Hornbills, is the largest of the Malaysian

states and is situated on the island of Borneo.  Home to the world's oldest

tropical rainforests it is abundant in wildlife including rare and endangered

species such as the orang-utan and the hornbill.  The historic capital city of

Kuching has a population of around 600,000 and dates back hundreds of years

when traders from China and the West would travel there to trade the exotic

treasures of the rainforest.  Today Kuching remains the central hub and gateway

to Sarawak.

"We are delighted that Routes Asia will be returning to Malaysia in 2014," says

David Stroud, Executive Vice President, Routes explaining: "Malaysia has a

special place in the history and development of this event as the first three

Routes Asia events were hosted there and, as such, our co-hosts next year,

Malaysia Airport, played a key role in helping the event get established.  

Sarawak is a location of outstanding natural beauty, a place where you can

visit rainforests, encounter orang-utan and hornbills.  

This place is full of natural wonders whilst at the same time equipped with the

state-of-the art infrastructure of a leading economy and we are looking forward

to welcoming even more members of the aviation community in Kuching next year."

This will be the fifth time that a Routes event has taken place in Malaysia.  

In 2003 the first Routes Asia event, also the first ever Routes regional event,

was held in Sepang hosted by Malaysia Airports Holdings Berhad who went on to

host Routes Asia for the following two years and World Routes 2008 in Kuala

Lumpur.

Notes to Editors

About Routes

Routes organises world-renowned airline and airport networking events through

its regional and global Route Development Forums. Each year, there is one

global event and one regional event in Asia, Africa, Europe, the Americas and

CIS respectively. http://www.routesonline.com

Routes was founded in 1995 as part of the Manchester UK-based ASM Ltd., a

consultancy specialising in the field of route development for airports.

http://www.asm‐global.com

Routes and ASM were acquired by UBM Aviation Worldwide Ltd in August 2010.  

From 1st August 2012 Routes, ASM and the Airport Cities Conference and

Exhibition become part of the UBM Live division of UBM plc.

UBM Live connects people and creates opportunities for companies across five

continents to develop new business, meet customers, launch new products,

promote their brands and expand their markets.  Through premiere brands such as

MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show, the Routes

portfolio of events, Airport Cities and many others, UBM Live exhibitions,

conferences, awards programs, publications, websites and training and

certification programs are an integral part of the marketing plans of companies

across more than 20 industry sectors. http://www.ubmlive.com

For more information about Kuching, the next destination for Routes Asia,

please visit http://www.sarawaktourism.com

Follow us on twitter: @Routesonline, @TheHUBRoutes, @VictoriaRoutes, @NLPROU,

@airlineroute

Source: UBM Aviation Routes Ltd