Longines - BASELWORLD 2013

AsiaNet 52806

SAINT-IMIER, Switzerland, Apr. 24, /PRN=KYODO JBN/ --

    With Conquest Classic, HydroConquest, The Longines Heritage Military 1938

and La Grande Classique de Longines 100 Diamonds, Longines is launching new

models that perfectly embody its core values of elegance, tradition and

performance.

     (Logo: http://photos.prnewswire.com/prnh/20130424/610877-a )

     (Photo: http://photos.prnewswire.com/prnh/20130424/610877-b )

     (Photo: http://photos.prnewswire.com/prnh/20130424/610877-c )

     (Photo: http://photos.prnewswire.com/prnh/20130424/610877-d )

     (Photo: http://photos.prnewswire.com/prnh/20130424/610877-e )

    As a partner of the most prestigious flat races, Longines was keen to

launch a collection of timepieces to be worn amidst the parade rings at

Chantilly, Hong Kong, Royal Ascot or Dubai racecourses. As a tribute to the

chronographs produced from 1881 on for race-goers and jockeys in New York,

Longines has now launched Conquest Classic. True to the brand's values of

elegance, tradition and performance, these new models, all fitted with

self-winding calibres, are at the same time contemporary and perfectly timeless.

    Longines can boast a long tradition characterised by the elegance and

performance of its products. Those values are perfectly represented by The

Longines Sport Collection. The HydroConquest line is dedicated to men and women

looking for a performing timepiece that combines technical devices and

elegance. Longines now extends this line with new models in bright colors.

    The Longines Heritage Military 1938 uses the typical aesthetics based on

the design of military watches produced by Longines in the 1930s. Easy reading

and total reliability are essential for this type of watch, which was used

under sometimes extreme conditions. Reminiscent of the original model, the

fluted, flat crown merges smoothly with the round steel case. The black

synthetic strap is stitched in white, adding the final touch to this new model

of contrasts.

    La Grande Classique de Longines 100 Diamonds maintains all the

characteristics of the original creations of this emblematic collection but now

combines the classical elegance of those ultra-slim models with the sparkle of

100 diamonds. These new timepieces are dedicated to ladies who appreciate

timeless elegance with a touch of sparkling refinement.

    Longines has been based at Saint-Imier in Switzerland since 1832. Its

watchmaking expertise reflects a strong devotion to tradition, elegance and

performance. Longines has generations of experience as official timekeeper of

world championships and as partner of international sports federation. Known

for the elegance of its timepieces, Longines is a member of the Swatch Group

Ltd, the World's leading manufacturer of horological products. With the winged

hourglass as its emblem, the brand has outlets in over 130 countries.

    The detailed press information on these models is available in 13         

languages here: http://mediacenter.longines.com/home.aspx

    For more information, please contact:

    Longines Public Relations, Saint-Imier, Switzerland

    Email: matthieu.baumgartner@longines.com

    Internet: http://www.longines.com

Source: Longines