The New Xperia(TM) ZR Waterproof* Smartphone with Superior Sony Engineering

AsiaNet 52978

LONDON, May 13, 2013/PRN=KYODO JBN/ --

    - Sleek and durable smartphone with the highest level of water-resistance

      for filming in Full HD underwater

    - Capture perfect photos and videos in any conditions with the 13 MP fast

      capture camera with HDR video and "Exmor RS for mobile"

    - Generous 4.6" HD Reality Display with Mobile BRAVIA Engine 2 for sharp

      and bright viewing experience

    - Widest range of NFC-enabled accessories for the greatest choice in

      one-touch sharing and viewing experiences

    Sony Mobile Communications ("Sony Mobile") today introduces the new Xperia

ZR featuring the highest level of water-resistance for capturing photos and

Full HD videos underwater. This Android smartphone

http://www.sonymobile.com/global-en/products/phones/xperia-zr/features?utm_source=sactive&utm_medium=pressrelease&utm_campaign=xperiazr

] offers leading technology and content with a 4.6" HD Reality display, 13

megapixel fast capture camera, Qualcomm(R) Snapdragon(TM) S4 Pro quad-core 1.5

GHz processor, and 4G LTE.

    "The Xperia ZR pushes the boundaries on where and how consumers can use the

full potential of their smartphone. By combining Sony's leading camera

technology with the highest level of water-resistance, you will never miss

another moment." said Calum MacDougall, Director of Xperia Marketing at Sony

Mobile Communications. "Bringing together the best of Sony's leading

technology, media applications and easy one-touch connectivity with the largest

ever range of NFC-enabled accessories, the Xperia ZR delivers the unique

smartphone experience that people can expect from Sony."

    The ultimate in durable design

    Xperia ZR is precision-crafted to handle whatever life throws at it. With

its sleek, yet durable design, the Xperia ZR is your perfect companion in and

out of the water. As well as being dust-resistant, this waterproof* phone

http://www.sonymobile.com/global-en/products/phones/xperia-zr?utm_source=sactive&utm_medium=pressrelease&utm_campaign=xperiazr

] is IP55 and IP58 compliant, so you can keep it submerged in 1.5 meters of

fresh water for up to 30 minutes. Combined with its dedicated camera key, the

waterproof capabilities let you shoot videos in Full HD or snap pictures

underwater, capturing the sharpest visuals. The camera key also allows you to

shoot even from a locked screen, meaning you'll never miss a moment again.

    Featuring Sony's "Exmor RS for mobile" image sensor with HDR (High Dynamic

Range) for both photos and videos, the Xperia ZR captures perfect pictures and

videos, no matter what the conditions. Superior Auto mode combines Scene

Recognition with high quality performance image processing technology (HDR and

noise reduction) to automatically shoot with the most optimal settings. And

when you want to capture action fast, simply turn on burst mode to shoot an

unlimited number of images at 15 frames per second.

    Xperia ZR also features Battery STAMINA Mode which significantly improves

the standby time of your smartphone by four times or more** by automatically

shutting down battery-draining apps whenever the screen is off and starting

them up again when the screen is back on.

    The solid yet comfortable styling of the Xperia ZR is matched by a choice

of classic and fresh colours - black, white, pink and mint - each allowing you

to express your individual style.

    High quality viewing experience

    Enjoy entertainment on the go with the super-sharp 4.6" HD Reality Display

powered by Mobile BRAVIA Engine 2 using the contrast enhancement technology

expertise from Sony's range of BRAVIA TVs, which together with the beautifully

designed OptiContrast(TM) panel, delivers a beautiful high quality viewing

experience.

    The OptiContrast(TM) panel reduces reflections and provides clearer

viewing, even in bright sunlight, and creates a seamlessly black surface when

the phone is turned off. By eliminating the sensor layer and integrating the

sensor on the lens, responsiveness of the screen is increased, so now your

touch is both more effective and more intuitive. And with Sony's unique

prediction filter to help better detect the movement of your finger, scrolling

on the Xperia ZR is reassuringly smooth.

    Consistent Sony media entertainment experiences

    The "WALKMAN", Album and Movies applications enable discovery of online and

offline content through a single access point with new ways to enjoy and share

that content. The "WALKMAN" application provides access to all your downloaded

music, a library of over 20 million songs to explore from Music Unlimited***

and Facebook social integration. The Movies application provides access to over

150,000 movies and TV series from Video Unlimited***. The Album application

enables easy access to Facebook friends' photos and browsing photos by

location. A new feature of this app is 'Faces' which recognizes and sorts the

faces in your photo album so you can tag existing contacts or add names to

familiar faces.

    Ease of sharing and enjoyment

    One-touch functions let you easily share music, photos and videos from your

smartphone to the widest range NFC-enabled Sony devices, including speakers,

headphones and TVs.

    Joining the ever expanding range, the new Stereo Bluetooth(TM) Headset

SBH50 is an advanced app-enabled wireless headset

http://www.sonymobile.com/global-en/products/accessories/Stereo-Bluetooth-Headset-SBH50?utm_source=sactive&utm_medium=pressrelease&utm_campaign=stereobluetoothheadsetsbh50

] with built-in FM radio, OLED display and one-touch connection for wireless

audio streaming. Simply touch your Xperia ZR once to the headset to instantly

pair the devices and make a call or begin listening to tracks. The SBH50 is

available in either black or white colour variants. Other accessories which

complement the Xperia ZR are the Charging Dock DK28 and SmartWatch MN2.

    Key features for Xperia ZR

    - 4.6" HD Reality Display with Mobile BRAVIA Engine 2 for sharp and

      bright  viewing experience

    - 13MP fast capture camera with "Exmor RS for mobile" and HDR for perfect

      photos and videos in any conditions

    - Waterproof* and dust-resistant (IP55 /IP58) for the ultimate in durable

      design

    - Qualcomm Snapdragon(TM) S4 Pro quad-core 1.5 GHz processor with 2GB RAM

      for fast performance

    - Battery STAMINA Mode for outstanding battery life

    The Xperia ZR will launch in various global markets from Q2 2013

(availability will vary by market).

    For the full media kit and detailed specifications, please visit:

http://blogs.sonymobile.com/wp-content/uploads/2013/05/Xperia_ZR_press_release.pdf

    *In compliance with IP55 and IP58, Xperia ZR is protected against the

ingress of dust and is waterproof. Provided that all ports and covers are

firmly closed, the phone is (i) protected against low pressure jets of water

from all practicable directions in compliance with IP 55; and/or (ii) can be

kept under 1.50 metre of freshwater for up to 30 minutes in compliance with

IP58. The phone is not designed to float or work submerged underwater outside

the IP55 or IP58 classification range that may lead to your warranty will being

void. Find out more: http://www.sonymobile.com/testresults

    ** Based on testing done with default settings, default accounts and

applications for Skype(TM) and Twitter downloaded to the phone. The more

applications installed, the bigger the effect of Battery STAMINA Mode.

    ***Sony Entertainment Network services are subject to availability by

region, please see: http://www.sonyentertainmentnetwork.com for more details.

    FOR MEDIA INFORMATION PLEASE CONTACT:

    For more information, images and videos please visit:  

    http://www.sonymobile.com/pressreleases

    Sony Mobile Communications, Global Communications & PR department

    General Press: +44(0)208-762-5858

    SOURCE: Sony Mobile Communications AB