The Veuve Clicquot and Ferrari Art of Living Leads to an Exclusive Global and International Partnership

AsiaNet 53151

MONACO, May 24/PRN=KYODO JBN/ --

    Ferrari and Veuve Clicquot have forged an alliance, promising an exceptional

partnership at the international level and exciting projects to come. The link

between these two iconic brands needs no justification beyond a common destiny.

    To view the multimedia news release, please click here:

    http://www.multivu.com/mnr/58716-veuve-clicquot-ponsardin

    Both these names enjoy a world-renowned reputation, first and foremost: as

Ferrari is the undisputed icon in car industry and motor racing, Veuve Clicquot

is a mythical legend in the champagne world. As well, they are also both

universally praised for their modern approach, foresight for the future, and

for their lifelong quest for excellence - always grounded firmly in tradition.

The two daring, highly innovative brands are deeply rooted in their histories,

and both have had extraordinary leaders at the helm.

    Firstly, the great Champagne House founded in 1772; history was made in

1805 when it was audaciously taken on by Madame Clicquot Ponsardin. This

pioneer of her time, widowed at the young age of 27, succeeded in imposing her

personal vision on a male-dominated world through her courage, determination,

and imagination - to resounding success. Nicknamed "La Grande Dame de la

Champagne", her leadership foreshadowed today's modernity. The inspirational

strength of her character would later be incarnated in her intrepid

great-granddaughter, the Duchess d'Uzes - as she was the first woman in France

to receive her driving licence and drive racing cars! This modern, inspired,

bold approach has endowed the House champagnes to sparkle with the exclusive

nature that embodies the name

of Clicquot.

    Another splendid name of original notoriety is that of Ferrari, the Italian

car brand of legend founded in 1947. Heralded as the most prestigious car in

the world, it has long worn the crown of success on the road and international

circuits alike. As a luxury car manufacturer, Ferrari quickly became a

benchmark for the world in both technology and design.

    Jean-Marc Lacave, President of Veuve Clicquot Ponsardin has declared:

"Veuve Clicquot is proud to become the event partner of Ferrari and is looking

forward to share its excellence and 'Art de Vivre' throughout worldwide events."

    Such strong personalities, touting an inspirational pedigree, created two

international successes based on common values. With an unquestioned expertise

in their respective domains, they historically pursued a never-ending quest for

performance, for high standards, creativity, and boldness. This envisioned

world was founded on certain ideals - it instilled an art of living and a

preferred taste for the unique and the exceptional.

    Today's art of living embraces a passion for the beautiful; to see life in

red and yellow is to enjoy the premium world of Veuve Clicquot, constantly

accompanying and setting today's trends.

    The ambitious partnership between Clicquot and Ferrari is proud to announce

planned global events to celebrate their alliance in all major markets. This

year we will see the 2 prestigious brands side by side at mythical classic car

events well as Ferrari new model launch and racing shows around the world.

Naturally, new "lifestyle events" will be created, and special joint ventures

will also cause a sparkling social stir. Coming soon, the pair's design team

are innovating extraordinary and celebratory new creations.

    The Ferrari Chairman Luca di Montezemolo has declared: "Ferrari chooses its

partners exclusively among leading companies, and Veuve Clicquot is with

certainty a brand of excellence in the special Champagne World."

    The Ferrari-Veuve Clicquot story has only just begun to be told.

Celebrating Ferrari Formula 1 Grand Prix wins in China and Barcelona, the 2

prestigious brands will continue to show their passion at the prestigious

Monaco Grand Prix this week-end.

    http://www.multivu.com/mnr/58716-veuve-clicquot-ponsardin

    SOURCE: Veuve Clicquot Ponsardin