Introducing Sony SmartWatch 2 - the World's First Water-Resistant Smartwatch with NFC Connectivity*

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MOBILE ASIA EXPO, SHANGHAI, Jun. 25 / PRN=KYODO JBN / --

    - A multi-functional message notification device, Android app interface  

      and music remote, all in a sleek and water-resistant design

    - Combines Sony's technology and design expertise with one-touch

      connectivity and premium build quality

    - Next-generation Sony SmartWatch offers improved performance, intuitive

      interface and standalone capability

    - Reaffirms Sony's leadership in smartwatch and wearable technology

     segment**

    Sony Mobile Communications ("Sony Mobile") today introduces Sony SmartWatch

2 SW2, the most advanced smartwatch available*.

    Sony SmartWatch 2 is a second screen for your Android smartphone [

http://www.sonymobile.com/global-en/products/phones/xperia-z-ultra/?utm_source=sactive&utm_medium=pressrelease&utm_campaign=xperiazultra

] that, as well as enhancing existing phone functionality, offers unique new

benefits. Combining form and function in a sleek design, it serves as a

multi-functional watch, notifier, Android app interface and phone remote [

http://www.sonymobile.com/global-en/products/accessories/smartwatch-2-sw2/?utm_source=sactive&utm_medium=pressrelease&utm_campaign=smartwatch2

] control, all-in-one.

    Openness with Android

    App expandability is key to Sony SmartWatch 2. It can be personalised with

more dedicated apps than any other smartwatch* to seamlessly suit your needs,

whether you are on the go, keeping active, in business meetings or simply at

home.

    Download a host of SmartWatch apps and experience a range of unique

functions - many of which can even be enjoyed without ever needing to reach for

your phone:

    - Handle your calls by a simple touch of your wrist

    - Take a photo remotely from your SmartWatch, using a smart camera app

    - Control your presentations remotely using Presentation Pal

    - Taking a run or on the bike? Select a mapping app on SmartWatch to check

      your route with a quick glance at your wrist

    - Read previously downloaded e-mails when not connected to your phone

    - Use lifestyle apps like Runtastic to map and instantly track your

      fitness activities on the go

    - Quickly and easily adjust the tracks and volume on your music player,

      without ever taking your phone from your pocket

    SmartWatch 2 is also both sleek and reassuringly robust thanks to its water

and dust resistant design, giving you the freedom to enjoy it on the beach or

simply on the go - come rain or shine.

    An increasing market in wearable tech

    A typical smartphone user reaches for their phone many times a day to read

messages, check the time, view and make social media updates, use their

favourite apps, take photos, listen to music and play mobile games. SmartWatch

2 addresses this need by offering you a convenient touch screen device so you

no longer need to remove your phone from your pocket or bag.

    "Sony is the proud leader in the smartwatch market** since introducing our

first Bluetooth watch in 2007," says Stefan K Persson, Head of Companion

Products at Sony Mobile Communications.

    "Competitors are only now launching first generation devices, while we are

already launching a 3rd generation device with all the insight gained from over

half a million customers combined with Sony's wealth of technology expertise to

create the best ever smartwatch experience.

    "The future of wearable devices is incredibly bright with analyst research

predicting 41 million 'smart' watches will be sold by 2016," continues Persson.

"We have over 200 unique apps dedicated for Sony SmartWatch with over one

million downloads to date and we are continuing to work with our strong

developer network to deliver ever more compelling smartwatch experiences."

    The best of Sony in a SmartWatch

    If you use Android, on either smartphone or tablet, Sony SmartWatch 2 is

your ideal smartwatch partner.

    It's easy and convenient to access notifications from your wrist such as

messages, calls, email, Facebook(TM)/Twitter(TM), Calendar, or use it as a

remote for your Walkman(TM) or other digital media player. This wireless

accessory is ideal for pairing with large-screen devices, such as the newly

announced Xperia(TM) Z Ultra, in situations which call for discrete usage.

    SmartWatch 2 introduces new features as a natural successor to the current

Sony SmartWatch such as NFC connectivity [

http://www.sonymobile.com/global-en/products/accessories/smartwatch-2-sw2/specifications/?utm_source=sactive&utm_medium=pressrelease&utm_campaign=smartwatch2

] for one-touch pairing, stunning premium design and a range of technologies

including higher resolution for sharper viewing, better visibility even in

sunlight, longer battery stamina, more intuitive interface, standalone watch

functionality and a wide range of pre-installed and recommended apps.

    When not connected to your phone, SmartWatch 2 works as a standalone

digital watch. Read previously received notifications, access the time, set

your alarm or even use as a light when searching for your keys.

    SmartWatch 2 can also be personalised with any standard 24mm wristband and

new Sony watchstraps will soon be available for further expression of your

personal style.

    Using groundbreaking design, Sony continues to introduce new technologies

and has the largest range of NFC accessories available from wireless headsets [

http://www.sonymobile.com/global-en/products/accessories/Stereo-Bluetooth-Headset-SBH50/?utm_source=sactive&utm_medium=pressrelease&utm_campaign=stereobluetoothheadsetsbh50

] to portable speakers [

http://www.sonymobile.com/global-en/products/accessories/wireless-speaker-srs-btv5/?utm_source=sactive&utm_medium=pressrelease&utm_campaign=wirelessspeakersrsbtv5

] , TVs, SmartTags and SmartWatch.

    Key features for Sony SmartWatch 2

    - Screen brightness (sunlight readable)

    - Longest battery life for a smartwatch* (battery level indicator shows

      low battery warning)

    - Water-resistant (IP57)

    - Easy setup (NFC pairing and connecting)

    - Standalone watch functionality

    - Standard micro USB cable for charging

    - User interface similar to Android UI so it is more intuitive

    - Bigger screen with higher resolution (1.6 inch, 220 x 176 pixels)

    - High quality materials (aluminium body and stainless steel wristband)

    - Extended compatibility (works with most Android phones)

    - Swappable wristbands - personalise with any standard 24mm strap

    Sony SmartWatch 2 SW2 will be available worldwide from September 2013.

    For all the latest news, views and info on Sony Xperia products, follow

@SonyMobileNews [http://twitter.com/SonyMobileNews ] on Twitter.

    [*]Specifications verified by Strategy Analytics, as of 21st June 2013 the

Sony SmartWatch is the world's first smartwatch with NFC, the most versatile

smartwatch, has more apps than any other smartwatch, has the longest battery

time for a smartwatch.

    [**]Verified by Strategy Analytics, as of 21st June 2013, Sony is the

leader in the smartwatch category.

    For the full media kit and detailed specifications, please visit:

http://blogs.sonymobile.com/wp-content/uploads/2013/06/SmartWatch_2_press_release.pdf

    FOR MEDIA INFORMATION PLEASE CONTACT:

    For more information, images and videos please visit:      

http://www.sonymobile.com/pressreleases, Sony Mobile Communications, Global

Communications & PR department, General Press: +44-(0)208-762-5858

SOURCE: Sony Mobile Communications