◎動画広告のターゲティングで新機軸 VideologyがAddThisと提携


2013/12/4 09:55

◎動画広告のターゲティングで新機軸 VideologyがAddThisと提携

AsiaNet 55143

共同JBN 1444 (2013.12.3)




(Logo: http://photos.prnewswire.com/prnh/20130108/NY37257LOGO




Videologyはすでに、キャンペーン用の特定セグメントを設定し、新しいテレビや自動車など個別製品市場の消費者を特定する情報を利用し始めている。たとえば米国とカナダで、AddThisの広範囲基準分類法がVideologyのキャンペーンエンジン(Campaign Engine、SM=シンボルマーク)に全面統合され、プラットフォームのユーザーは中小企業、自動車、ゲームなどセグメントのAddThisオーディエンスを対象とするキャンペーンを企画、実行することが可能になる。






Videology, Inc.はベンチャーキャピタルの出資を得た非公開企業である。出資者にはCatalyst Investors、Comcast Ventures、NEA、Pinnacle Ventures、Valhalla Partnersが含まれている。Videologyは本社をメリーランド州ボルティモアに置き、支社はニューヨーク、オースティン、トロント、ロンドン、パリ、マドリード、シンガポール、シドニー、東京にあり、北米各所に営業所を設けている。




Michele Skettino




Videology Solves Global Data Challenge Through AddThis Partnership


LONDON, Dec. 3, 2013 /PRN=KYODO JBN/ --

   -- Unique capacity to build profiles in markets without traditional data

    Videology-one of the world's largest video advertising platforms-today

announced a partnership with AddThis that allows Videology to find specific

audiences at scale, even in markets where conventional data is scarce or


    (Logo: http://photos.prnewswire.com/prnh/20130108/NY37257LOGO )

    The agreement provides Videology with the capacity to create profiles based

on consumer interest and inferred demographics.  AddThis tools are found on

over 14 million sites worldwide, driving a massive pool of behavioral data that

provides consumer insights for individual publishers and advertisers, and

allows advertising platforms to deliver against these segments.

    Propriety insights, merged with AddThis data, give Videology the unique

ability to create consumer segments for both standard target groups and bespoke

audiences for advertisers, then activate and optimize against these segments.

Moreover, Videology has the capacity to provide this level of granular

targeting in virtually any market thanks to AddThis's worldwide behavioral data

which includes view, search, URL and inferred metadata based on more than 100

billion page loads a month.

    The data is currently live in US, Canada, France, Italy, Spain and the

Netherlands, and is being introduced in Russia, Australia, Southeast Asia,

Latin America and the UK. Other markets will follow as Videology's global

presence continues to expand.

    Videology has already begun using the information to create specific

segments for campaigns and also to identify consumers who might be in the

market for specific products, such as a new TV, or car. For instance, in the US

and Canada, AddThis's extensive standard taxonomy is fully integrated into the

Videology Campaign Engine(SM), allowing platform users to plan and execute

campaigns against AddThis audiences, such as Small Business, Auto and Gaming


    In Spain, as another example, Videology has been using the data to create

wider audience segments such as female luxury, male luxury, and female by age

range and education, an incredibly valuable tool in a market where finding

enough data to maximise the opportunity of targeted video can be a challenge.

    "In many countries there aren't established data providers and sourcing the

data required to enable precise targeting at scale is all but impossible. This

agreement gives us the ability to instantly create segments and categories

around the world," said Catherine Hallam, Director, Product, Data Strategy &

Analytics at Videology. "As a result, we're helping to solve a perennial

problem in programmatic buying and helping marketers across the globe make

smarter decisions."

    "AddThis data reflects consumer interest across the open Web around the

world," said Mike McGowan, Senior Vice President of Business Development and

General Counsel for AddThis. "Our partnership with Videology is a great example

of the value created when AddThis data is integrated with today's leading

advertising platforms."

    About Videology

    Videology (videologygroup.com) is one of the world's largest video

advertising platforms.  By simplifying big data, we empower marketers and media

companies to make smarter advertising decisions to fully harness the value of

their audience across screens.  Our math and science-based technology enables

our customers to manage, measure and optimize digital video and TV advertising

to achieve the best results in the converging media landscape.

    Videology, Inc., is a privately-held, venture-backed company, whose

investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures,

and Valhalla Partners. Videology is headquartered in Baltimore, MD, with key

offices in New York, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney

and sales teams across North America.  

    About AddThis

    AddThis personalizes the web with powerful, easy-to-use content engagement

tools, APIs and services. Ranked #1 by comScore in distributed content and

reaching over 1.6 billion monthly uniques, AddThis' tools are used on over 14

million sites worldwide to power social sharing, increase engagement, boost

traffic and provide behavioral insights. Our proprietary technology processes

more than 300 terabytes of data daily allowing AddThis to provide brands with

sophisticated audience models and web-wide consumer insights that enhance paid,

earned and owned media strategies.

    For more information, contact Michele Skettino at

michele@videologygroup.com or +1-917-653-0073.

    SOURCE: Videology