EF Englishtown Signs Multi-Year Sponsorship of Brazilian Soccer Teams

PR55224

LONDON, Dec. 5, 2013 /PRN=KYODO JBN/ --

     EF Englishtown [http://www.englishtown.com/online/home.aspx ], the world's

leading online English school, is announcing a new partnership: the company

will sponsor the Brazilian men's and women's national teams and has been

awarded the status of the official English school of the CBF (Brazilian

Football Confederation). The men's national team includes global stars like

Neymar (FC Barcelona), Robinho (A.C. Milan) and Daniel Alves (FC Barcelona).

    The agreement will last until December, 2018, and the sponsorship covers

all the sporting events the Brazilian football teams are participating in,

including the 2014 World Cup that will take place in Brazil, the 2016 Olympics

in Rio, and the 2017 FIFA Confederations Cup and 2018 World Cup, hosted by

Russia.

    "We know that this is a great opportunity to strengthen our relationship

with the Brazilians, who love soccer and know the importance of quality

learning and teaching" says EF Englishtown's Country Manager, Andre Marques.

    Mr. Marques also says that this partnership is an important strategy for

the school. "We are a global company that has a history of sponsoring and

providing training services for great sporting events worldwide. This

reinforces our image as the largest online English school."

    As an official sponsor, EF Englishtown will be able to enjoy the publicity

in field board panels, interview backdrops and promotional actions. They will

also have the right to use the athletes' images in marketing campaigns and ads.

The school will be responsible for translation and interpreting services for

CBF during staging of the 2014 World Cup.

    CBF president Jose Maria Marin says he is happy to see that the Brazilian

national team is sponsored by companies like EF Englishtown.

    "This shows that these companies trust our serious, credible work here at

CBF, they trust the way we take care of the national teams as well as the

soccer in the country."

    EF Englishtown has over 100,000 students in Brazil and offers both

state-of-the-art courseware and online teachers available 24/7. More 1,500

hours of interactive content include engaging conversation classes as well as

listening, reading, writing and grammar activities. Catering to the busy lives

of students, the school is available on iPad and Android tablets. With EF

Englishtown you get a language school that is flexible, mobile and always on.

    For more than 24 years, EF Education First [http://www.ef.com ] has

sponsored global sporting events, including numerous Olympic Games. At the

Beijing Olympics EF was the official provider of language training services for

thousands of Chinese volunteers who welcomed athletes, delegations and visitors

in English during the event. In 2014, EF English First will be Official

Supplier of Language Training Services to the XXII Olympic and XI Paralympics

Winter Games in Sochi, Russia.

    About EF Englishtown

    EF Englishtown is the world's largest and most trusted online English

school. Originating from collaboration between Apple Computer and EF Education

First, EF Englishtown has reinvented the way busy people learn English by

pioneering 24 hour, teacher-led online learning. Today, EF Englishtown delivers

more than one million hours of lessons per month, and since its inception in

1996 has helped in excess of 20 million people communicate in English.

    EF Englishtown is a division of EF Education First (EF), the world's

leading private international education company. Founded in 1965, EF

specializes in language learning, academic degrees, educational travel, and

cultural exchange.

    http://www.englishtown.com.br

    Press inquiries

    Analigia Martins: EF Englishtown Brazil Marketing Manager

    Email: Analigia.martins@englishtown.com

    Phone:  +55-11-4085-1570

    PLANIN: EF Englishtown's Press Agency

    Phone: +55-11-2138-8900 / +55-11-2138-8933

    E-mail: englishtown@planin.com

    http://www.planin.com

    SOURCE: EF Englishtown