Saxo Bank Launches Ground-breaking New Portal Combining Social Features with its Award-winning Trading Platform

PR55607

HELLERUP, Denmark, Jan. 23 /PRN=KYODO JBN/ --

    A new online social trading community for serious investors,

TradingFloor.com, was revealed in beta today by Saxo Bank in Copenhagen. The

new portal enables traders around the world to share their trades with peers

and transforms trading into a social experience.

    Saxo Bank's co-founders and co-CEOs Kim Fournais and Lars Seier Christensen

said in a joint statement:

    "We want to set free the peer-to-peer power of traders around the globe by

enabling them to connect online with experienced and like-minded investors who

are tired of input from salespeople from traditional banks."

    On the new site, live now at beta.tradingfloor.com, investors can share

their trades in a community where all performance data is verified so traders

can be sure of the performance of the people they choose to follow or copy.

Saxo Bank, the Denmark-based online trading specialist, is the first major

player in the financial world to move into multi-asset online social trading.

    Kim Fournais and Lars Seier Christensen believe it may be a game changer:

    "Having revolutionised online trading as a first mover in 1998, we now want

to democratise access to trading and fund management by opening up the

otherwise closed world of trading. We are now enabling investors to share their

trades openly, interact with each other, post comments and strategies, discuss

ideas, follow and copy each other. We believe that this may radically change

how investors will go about trading FX, CFDs, options, futures, bonds and

equities in the future, making trading a social experience.

    "At the new TradingFloor.com, you can see what the best participating

traders are doing with their own money in any asset class of your choice. We

are deliberately only featuring real traders with real accounts trading their

own money to ensure a social trading community of serious investors," Kim

Fournais and Lars Seier Christensen added.

    The new TradingFloor.com also features a range of valuable content for

traders, such as market news and views, data, insights and trade ideas from

Saxo Bank's research teams and VIP authors. A real-time trade stream will

reveal the current market sentiment. Britain's award-winning ITV News

correspondent Angus Walker has joined Saxo and will, along with former

Bloomberg and BBC World anchor Owen Thomas, front the portal's on-demand TV

channel by reporting from Saxo Bank's own trading floor.

    Embedded video links

    Interviews with Co-CEO and Co-founder Kim Fournais and others:

http://video.saxobank.com/secret/9207676/eaad2f662035e0b6a2baf9748d90488e

    The story behind Beta.TradingFloor.com:

http://video.saxobank.com/secret/9207677/920a1180efe25bf9d912d88cd5c3a60c

    About Saxo Bank

    Saxo Bank is a leading online trading

[http://www.saxobank.com/forex?csref=b1744_Link_boilerplate_pressrelease ] and

investment specialist, offering private investors and institutional clients a

complete set of tools for their trading and investment strategies. Its

financial community portal, TradingFloor.com [https://beta.tradingfloor.com ],

is the first multi-asset social trading platform. A fully licensed and

regulated European bank, Saxo Bank enables clients to trade FX, CFDs, ETFs,

Stocks, Futures, Options and other derivatives on our award-winning SaxoTrader

platform, accessible on PC

[http://www.saxobank.com/trading-platforms/saxotrader ]s, tablet

[http://www.saxobank.com/trading-platforms/saxowebtrader ]s or smartphone

[http://www.saxobank.com/trading-platforms/saxotrader-apps ]s through a single

account and available in more than 20 languages. The platform is white-labelled

by more than 100 major financial institutions worldwide. Saxo Bank also offers

professional portfolio and fund management as well as traditional banking

services through Saxo Privatbank. Founded in 1992, Saxo Bank is headquartered

in Copenhagen and has offices in 25 countries throughout Europe, Asia, the

Middle East, Latin America, Africa and Australia.

    SOURCE: Saxo Bank