Travel & Tourism Industry Welcomes SATTE 2014 in Mumbai

PR55708

MUMBAI, India, Feb. 3/PRN=KYODO JBN/ --

    UBM India today flagged off the SATTE MumbaiWest, the Mumbai edition of

SATTE 2014; India's foremost travel and tourism sector event, at the Nehru

Centre in Mumbai, The event was inaugurated by Chhagan Bhujbal, Minister for

Tourism, Govt. of Maharashtra.

    (Photo: http://photos.prnewswire.com/prnh/20140203/667576 )

    SATTE MumbaiWest, which includes two days of B2B meetings amongst the

travel and tourism community from Western India, has significantly grown in the

last three years of its existence. In its fourth edition, SATTE MumbaiWest has

to its credit, exhibitors from across the industry. State Tourism Boards that

are keen on expanding business with the western region have joined hands to be

a part of the trade show. Tourism entities such as Goa Tourism Development

Corporation; Chhattisgarh Tourism Board; West Bengal Tourism; Karnataka

Tourism; Tamil Nadu Tourism; Maharashtra Tourism Development Corporation;

Kerala Tourism and Madhya Pradesh State Tourism Development Corporation are

some of the confirmed

participants.

    Additionally, the State Tourism Boards of West Bengal and Maharashtra will

leverage the platform provided by SATTE MumbaiWest to update the fraternity on

their respective states and their offerings through destination briefings.

    With India emerging as one of the fastest growing travel market, the NTOs

are keen to tap the potential of this segment. With metros being the largest

feeder markets and Mumbai being one of the country's largest source markets in

the western region, the NTOs have participated in SATTE MumbaiWest 2014 to

further optimise the potential. Korea Tourism Organization; Ministry Of

Tourism, Sultanate of Oman; Zagreb Tourist Board; Cambodia Ministry of Tourism;

Government of Dubai, Department of Tourism & Commerce Marketing; Turkish

Culture & Tourism Office and Tourism Malaysia are among the names that will be

showcasing their destinations at the event.

    In addition to the NTOs, are international DMCs and tour operators such as

Andaman Escapades; Al - Tayyar Travel Group - Egypt; Chariot Holidays; Heritage

Tours (Israel); Lavasa Tourism and Freedom Holidays Incoming, all who are

optimistic with regard to the potential of the Indian market and intend to

increase visibility through SATTE MumbaiWest 2014.

    SATTE 2014 Mumbai edition has extensive representation from the hospitality

industry too. Leading hospitality participants include the Anantara Resorts &

Spa; Atlantis The Palm Dubai; Singhotel Andaman; Hycith by Sparsa; Vasundhara

Sarovar Premiere; The Ambassador Hotel and Frasers Hospitality amongst others.

In addition to the major tourism sectors, technology support companies and

travel service companies are also set to showcase their products at the event.

Falcon business resources; Iween Software Solutions, Interglobe aviation and PR

Newswire are some of the entities that will be present at SATTE MumbaiWest.

    The 21st edition of SATTE 2014 which was flagged off in Delhi last week has

set a positive tone for the sector in 2014. The 2014 Delhi edition witnessed

interested buyers, not only from the metros, but also tier II and tier III

cities and laid emphasis on responsible and sustainable tourism, MICE, cruise

and corporate travel.

    The Delhi edition of SATTE 2014 was inaugurated by Shri Parvez Dewan,

Secretary, Ministry of Tourism, Govt. of India amongst the esteemed guests from

the industry. SATTE 2014 served as an important platform for senior decision

makers. Dignitaries from the travel and tourism sector included Ms. Alla

Peressolava, Head, SILK ROAD Programme/ FAIRS Programme, UNWTO, Ms Sandie Dawe,

CEO, VisitBritain, Mr Zulkifly Md. Said, Director General, Islamic Tourism

Centre, Malaysia, Mr Nakul Anand, Chairman, Federation of Associations in

Indian Tourism & Hospitality (FAITH) and Executive Director, ITC Ltd, Mr.

Subhash Goyal, President, Indian Association of Tour Operators, Mr Iqbal Mulla,

President, Travel Agents Association of India, Mr Zakkir Ahmed, President,

Travel Agents Federation of India, Mr Guldeep Singh Sahni, President, Outbound

Tour Operators Association of India, and Mr S M Shervani, President, Federation

of Hotel and Restaurant Associations of India.

    Important international delegates included HE Nancy J. Powell, U.S.

Ambassador to India, among other ambassadors and High Commissioners of various

countries who graced the event with their presence.

    Major announcements made at SATTE 2014 in Delhi included:

    - VisitBritain announced Memorandum of Understanding (MoU) between UK and

      Indian Trade Associations

    - The Incredible India website now offers a comprehensive resource for

      tourist information and commission-free booking of hotels, trains and

      flights within India

    - Visa-free medical tourism from Maldives to India for 60 days

    - Launch of Maharashtra Tourism Diamond Alliance in consultation with the

      best tourism sector players for joint promotion and knowledge exchange,

      with MoUs signed with Canada and Japan

    New additions to the 2014 SATTE included Zambia, Singapore, Taiwan,

Bangladesh, Armenia, and Gold Coast (Australia), while USA, Kenya, Nepal,

Bhutan, Turkey and Seychelles increased their presence at SATTE 2014.

    SATTE's enhanced buyer programme offered an incentivised Pre-Scheduled

Appointments (PSAs) system enabling buyers to schedule appointments, ensuring

opportunities for international and regional senior level buyers to source new

destinations and travel products on the show floor.

    Joji George, Managing Director, UBM India, said, "UBM India's focus for

SATTE has always been to establish India as one of the most sought after,

tourism destination on the global tourism map. SATTE 2014, as a event offering

world-class networking platform to the travel and tourism industry to meet,

network and grow their businesses, has received phenomenal response from the

industry. The contribution of the SATTE Conference too was well received for

highlighting the contemporary challenges faced by the industry and preparing

the roadmap for the future."

    About UBM India

    UBM India is India's #1 and South Asia's leading live media and events

company that engages people and enriches businesses. We provide the industry, a

platform that brings the world's buyers and sellers together through a

portfolio of exhibitions, content led conferences, seminars, tech media, live

events, data services and powerful media brands. Enabling trade across multiple

industry verticals, we host over 20 large scale exhibitions and over 60

conferences every year, across the country. UBM India, a UBM Asia Company, has

teams across Mumbai, New Delhi, Bangalore and Chennai. Owned by UBM plc, listed

on the

London Stock Exchange, UBM Asia is Asia's leading exhibition organizer and the

biggest commercial organizer in mainland China, India and Malaysia. For further

details, please visit the UBM India website at http://www.ubmindia.in

    Contact:

    Teena Sainani

    +91-98705-48583

    teena.sainani@ubm.com

    SOURCE: SATTE 2014 and UBM India Pvt Ltd