All-new Volvo XC90 Officially Launched Today

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GOTEBORG, Sweden, May 27th, PRN=KYODO JBN/--

   First look at the new interior  

   Full external reveal will be made in August

   One of the most anticipated car launches of recent years - Volvo's all-new

XC90 - begins today. Volvo Cars has created a launch programme that will unveil

the car from the inside out, meaning that it will start by disclosing the many

new interior features of the car and culminate in the full external reveal in

August.

   To view the Multimedia News Release, please click:

   http://www.multivu.com/mnr/71400525-inside-volvo-XC90

     (Logo: http://photos.prnewswire.com/prnh/20140522/683630 )

   The original XC90 was launched in 2002, and it revolutionised the SUV

segment with its combination of space, versatility and safety. It went on to

become a global sales phenomenon. As will be made clear in coming weeks, the

all-new XC90 will also be a transformational vehicle in its market segment.

   As a taste of what is to come, today, Volvo Cars provides the first glimpse

of the interior of the car.

   The new interior is the most luxurious to have been designed for a Volvo,

taking its inspiration from the country of Volvo's birth, Sweden, which has a

global reputation for integrating the latest technology with design that is

clean, beautiful and crafted from the finest materials.

   "The most striking feature is a tablet-like touch screen control console,

which forms the heart of an all-new in-car control system," said Thomas

Ingenlath, Senior Vice President Design of Volvo Car Group. This system is

virtually button free and represents an entirely new way for drivers to control

their car and access a range of Internet-based products and services.

   The new XC90's interior combines materials such as soft leather and wood

with handcrafted details including a gear-lever made of crystal glass from

Orrefors, the famous Swedish glass maker, and diamond-cut controls for the

start/stop button and volume control.

   "These details are designed to become the jewels of the interior. They add a

bit of exclusive playfulness rather than pure functionality," said Robin Page,

Volvo Cars's Interior Design Director.

   The all-new XC90 is the first Volvo to use the company's Scalable Product

Architecture (SPA), which creates a far wider range of design possibilities,

improves driveability and permits the inclusion of the latest safety features

and connected in-car technologies, while at the same time increasing interior

space.

   "Our new interior architecture is pure and uncluttered, while still

radiating the sophisticated confidence and formality that luxury SUV customers

expect," said Peter Mertens, Senior Vice President Research and Development of

Volvo Car Group

   The story of the latest advancements within safety and interior air quality

will be released in late July/early August, while the reveal of the technology

highlights, including chassis and powertrains, will start in mid-July and

continue throughout the summer until the exterior launch at the end of August.

   "The customer and the customer experience are at the heart of everything we

do at Volvo Cars. We don't do technology for technology's sake - everything in

a Volvo is there to make our cars safer and more pleasurable to drive," said

Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of

Volvo Car Group.

   Source: Volvo Car Group