グローバルなMICEフェスティバル、C-Festivalがソウルで5月に開催へ

COEX

2015/3/10 14:38

グローバルなMICEフェスティバル、C-Festivalがソウルで5月に開催へ

AsiaNet 59751(0348)

【ソウル2015年3月9日PRN共同通信JBN】

*ソウル三成洞の韓国世界貿易センターがアジアのMICEビジネスハブに発展

*新MICEビジネスプラットホームが韓国のサービスセクターを活性化する

*毎年7000万人が毎年文化芸術の展示を見物に訪れる、うち海外からは300万人

「C-Festival 2015」組織委員会(委員長キム・イホKITA会長)(注1)は、文化、芸術、テクノロジーを融合したパフォーミング・フェスティバルである2015年C-Festival(http://c-festival.com/ )を4月30日から5月10日までの11日間、ソウル三成洞の韓国世界貿易センターで開催する。

C-Festivalの目標は、三成洞の韓国世界貿易センターの韓国企業13社で設立されたMICE(注2)を韓国とアジアのビジネスハブとすることにある。「世界で唯一のMICEビジネスの集中フェスティバル」にするのが狙いだ。

フェスティバルは2015年4月30日から5月10日までコンベンションセンター、COEXを含む世界貿易センターで開催される。C-Festivalの呼び物は展示や会議を含む多様なコンテンツで、文化、芸術、テクノロジーを統合する新しいコンセプトに光が当てられる。文化交流の展示は韓国、中国、日本、ロシアから出品されるコンテンツに基づいている。同様のイベントは文化・テクノロジー、芸術コラボレーション、大規模な国際医学会議、AFECA、MICEフォーラム、コリアンウエーブのパフォーマンス、Kポップパフォーマンスやメディアアートでも行われる。

さらに、KポップのアイドルグループEXOがC-Festivalと韓国のポップカルチャーを全世界でプロモートするC-Festival大使に選ばれた。EXOは韓国世界貿易センターMICE Clusterの会員であるSM Entertainmentに所属している。

MICE Cluster(C-Festival組織委員会)はフェスティバルを2015年から毎年開催する計画である。これはアジアにおけるMICEビジネスで韓国世界貿易センターの立場を強化することにつながる。同時にバイヤーやツーリストが文化、芸術、テクノロジーを融合する多様なコンテンツに魅力を感じることにもなる。韓国世界貿易センターとその近隣地区はMICEに焦点を当てた韓国のエジンバラ・フェスティバルとしてC-Festivalをプロモート、ナショナルブランド意識を高め国内経済とサービスセクターを活性化することになる。

MICE Clusterのビュン・ボキュン会長(COEXの最高経営責任者(CEO))は「われわれは2015年5月のC-Festivalを成功に導き、韓国世界貿易センターへの海外からのバイヤーの訪問数を131万人から2017年には300万人に増やすつもりである。われわれは韓国世界貿易センターとその近隣の三成洞地区を海外からの観光客が必ず訪れる必要があるスポットにしていきたい。C-Festival は韓国のエジンバラ・フェスティバルになる」と語った。

MICE業界は世界から注目を浴びている新しい成長エンジンであり、観光、貿易、文化、ホスピタリティーを融合している。ソウル市当局は韓国世界貿易センターを2014年12月18日に「江南MICE特別観光地区」に指定してMICE産業の活性化を図っている。COEXとソウル市当局もMICEビジネスの強化のために協力、ソウルと観光産業における次世代の戦略ビジネスと位置づけている。

(注1)韓国世界貿易センターの民間企業と公益団体のCEOで構成(KITA、 COEX、 COEX Mall、 CALT、 GKL、 Megabox、 Seoul Ocean Aquarium、Ourhome、 SM Entertainment、 Grand Intercontinental Seoul Parnas、 Han Moo Shopping、 Han Moo Convention and Lotte Duty Free)

(注2)MICEはmeetings(会合)、incentives(インセンティブ)、convention(コンベンション)、exhibitions(展示)を意味し、国際会議、展示会、観光などの業界に関与している。

Photo - http://photos.prnasia.com/prnh/20150309/8521501460

ソース:COEX

C-Festival, the Global MICE Festival, to be Held in Samseong-dong, Seoul, Korea, in May 2015

PR59751

SEOUL, South Korea, Mar. 9, 2015 /PRN=KYODO JBN/ --

-- Korea World Trade Center in Samseong-dong will be developed into the MICE

business hub of Asia

-- New MICE business platform will activate the service sector of Korea

-- 70 million visit this center for culture and arts annually including 3

million foreign visitors

The C-Festival Organizing Committee (Chairman: Chairman Kim In-Ho of KITA)[1]

is hosting the 2015 C-Festival (http://c-festival.com/), the performing

festival converging culture, arts and technology at the Korea World Trade

Center in Samseong-dong, Seoul for 11 days from April 30 to May 10, 2015.

The goal of C-Festival is to foster the MICE Cluster established by the 13

companies of the Korea World Trade Center in Samseong-dong into the MICE[2]

business hub of Korea and Asia. It aims to be "the world's only global MICE

business convergence festival."

The festival will be hosted at the Korea World Trade Center including COEX from

April 30 to May 10, 2015. C-Festival will feature diverse content including

exhibitions and conferences highlighting new concept converging culture, arts

and technology. The cultural exchange exhibition will be based on content from

Korea, China, Japan and Russia. Concurrent events include a culture &

technology exhibition, art collaboration exhibition, large-scaled international

medical conference, AFECA, MICE forum, performances leading the Korean wave and

events including K-pop performances and media arts.

In addition, EXO, the K-pop idol group representing SM Entertainment, which is

participating in the Korea World Trade Center MICE Cluster, was selected as an

ambassador of C-Festival to promote the festival and Korean pop culture

globally.

MICE Cluster (The C-Festival Organizing Committee) plans to host the festival

on an annual basis, starting with the 2015 C-Festival. This will fortify the

position of the Korea World Trade Center as the MICE business leader of Asia,

while attracting buyers and tourists with differentiated content converging

culture, arts and technology. Korea World Trade Center and its neighborhood

will promote the C-Festival as the Edinburgh Festival of Korea focusing on

MICE, and improving national brand awareness by activating the domestic economy

and the service sector.

The Chairman of MICE Cluster, Byun Bo-Kyung (CEO of COEX), said, "We will

successfully host C-Festival in May 2015 and increase the number of foreign

buyers visiting the Korea World Trade Center from 1.31 million to 3 million by

2017. We expect the Korea World Trade Center and its neighborhood in

Samseong-dong will emerge as a must-visit tourist and cultural spot among

foreign tourists. C-Festival will become the Edinburgh Festival of Korea."

The MICE industry is a new growth engine gaining global attention, as it

converges tourism, trade, culture and hospitality. Seoul City designated the

Korea World Trade Center as the "Gangnam MICE Special Tourism Zone" to activate

the tourism and MICE industries of Seoul on December 18, 2014. COEX and Seoul

City also cooperate to foster MICE business, which is the next-generation

strategic business of Seoul, as well as the tourism industry.

[1]  Consisting of CEOs of private and public companies of Korea

     World Trade Center (KITA, COEX, COEX Mall, CALT, GKL, Megabox,

     Seoul Ocean Aquarium, Ourhome, SM Entertainment, Grand

     Intercontinental Seoul Parnas, Han Moo Shopping, Han Moo

     Convention and Lotte Duty Free)

[2]  MICE stands for meetings, incentives, convention and exhibitions,

     and refers to the industry including international conferences,

     exhibitions and tourism.

Photo - http://photos.prnasia.com/prnh/20150309/8521501460

SOURCE  COEX

SEOUL, South Korea, Mar. 9, 2015 /PRNewswire-AsiaNet/ --

-- Korea World Trade Center in Samseong-dong will be developed into the MICE

business hub of Asia

-- New MICE business platform will activate the service sector of Korea

-- 70 million visit this center for culture and arts annually including 3

million foreign visitors

The C-Festival Organizing Committee (Chairman: Chairman Kim In-Ho of KITA)[1]

is hosting the 2015 C-Festival (http://c-festival.com/), the performing

festival converging culture, arts and technology at the Korea World Trade

Center in Samseong-dong, Seoul for 11 days from April 30 to May 10, 2015.

The goal of C-Festival is to foster the MICE Cluster established by the 13

companies of the Korea World Trade Center in Samseong-dong into the MICE[2]

business hub of Korea and Asia. It aims to be "the world's only global MICE

business convergence festival."

The festival will be hosted at the Korea World Trade Center including COEX from

April 30 to May 10, 2015. C-Festival will feature diverse content including

exhibitions and conferences highlighting new concept converging culture, arts

and technology. The cultural exchange exhibition will be based on content from

Korea, China, Japan and Russia. Concurrent events include a culture &

technology exhibition, art collaboration exhibition, large-scaled international

medical conference, AFECA, MICE forum, performances leading the Korean wave and

events including K-pop performances and media arts.

In addition, EXO, the K-pop idol group representing SM Entertainment, which is

participating in the Korea World Trade Center MICE Cluster, was selected as an

ambassador of C-Festival to promote the festival and Korean pop culture

globally.

MICE Cluster (The C-Festival Organizing Committee) plans to host the festival

on an annual basis, starting with the 2015 C-Festival. This will fortify the

position of the Korea World Trade Center as the MICE business leader of Asia,

while attracting buyers and tourists with differentiated content converging

culture, arts and technology. Korea World Trade Center and its neighborhood

will promote the C-Festival as the Edinburgh Festival of Korea focusing on

MICE, and improving national brand awareness by activating the domestic economy

and the service sector.

The Chairman of MICE Cluster, Byun Bo-Kyung (CEO of COEX), said, "We will

successfully host C-Festival in May 2015 and increase the number of foreign

buyers visiting the Korea World Trade Center from 1.31 million to 3 million by

2017. We expect the Korea World Trade Center and its neighborhood in

Samseong-dong will emerge as a must-visit tourist and cultural spot among

foreign tourists. C-Festival will become the Edinburgh Festival of Korea."

The MICE industry is a new growth engine gaining global attention, as it

converges tourism, trade, culture and hospitality. Seoul City designated the

Korea World Trade Center as the "Gangnam MICE Special Tourism Zone" to activate

the tourism and MICE industries of Seoul on December 18, 2014. COEX and Seoul

City also cooperate to foster MICE business, which is the next-generation

strategic business of Seoul, as well as the tourism industry.

[1]  Consisting of CEOs of private and public companies of Korea

     World Trade Center (KITA, COEX, COEX Mall, CALT, GKL, Megabox,

     Seoul Ocean Aquarium, Ourhome, SM Entertainment, Grand

     Intercontinental Seoul Parnas, Han Moo Shopping, Han Moo

     Convention and Lotte Duty Free)

[2]  MICE stands for meetings, incentives, convention and exhibitions,

     and refers to the industry including international conferences,

     exhibitions and tourism.

Photo - http://photos.prnasia.com/prnh/20150309/8521501460

SOURCE  COEX

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