Martell Cognac Announces 300 "Ones to Watch" - The Most Exciting Global Talent Embodying the Spirit of French Art de Vivre in 2015
PARIS, Oct. 6 /PRNewswire=KYODO JBN/ --
Worldwide search led by Martell Cognac and spearheaded by
internationally-acclaimed actress Diane Kruger, has identified the 300 most
exciting French & French-inspired talents across the worlds of gastronomy, art,
mixology, entertainment & fashion.
The Martell House was founded in 1715 at the height of French Art de Vivre.
From that moment, gastronomy, tasting and craftsmanship have always been part
of its history. During the same period Louis XIV gathered the nation's most
talented artists and culturally exciting figures at the court of Versailles.
Today, in 2015, Martell - the oldest of the great cognac Houses - pays tribute
to this heritage and identifies the 300 most exciting talents whose combined
cultural contribution across gastronomy, art, mixology, entertainment and
fashion epitomises French Art de Vivre in the 21st Century.
To view the Multimedia News Release, please click:
Michelin-star chef, Pascal Aussignac, fashion designer, Alix Petit and
influential mixologist, Nicolas de Soto are today part of the "Martell France
300" project; an ambitious venture paying tribute to the impact of the French
'Art de Vivre' lifestyle globally.
Led by Martell [http://www.martell.com ], in partnership with L'Officiel,
the oldest French lifestyle magazine, the project is also spearheaded by
Martell's Tricentenaire Ambassador, Diane Kruger. The internationally-acclaimed
actress has lent her knowledge and experience of the impact of French culture
worldwide to help select the 300 innovative French and French-inspired talents,
along with the expert editorial team at L'Officiel.
Diane Kruger said of the project: "This list is a culmination of a search
across the world for the most exciting French talents, who embody the essence
of French Art de Vivre. I hope that by exploring this list and learning about
these amazing talents, we can learn more about what French Art de Vivre means
today, and perhaps live it a little ourselves! Having spent much of my time
living in France and working with so many great talents, it is so wonderful to
work on a project that gives people some well-deserved recognition and shows
how they are having an impact on French culture on an international scale."
As part of the Martell France 300 project, Martell conducted global
research which reveals that French Art de Vivre is viewed as an integral part
of today's society across the world; over 80% of the 6,521 people surveyed
worldwide agreed that French Art de Vivre is an inspiring lifestyle. The French
way of life has also had a significant influence globally, with eight in ten
respondents (81%) agreeing that French Art de Vivre impacts local cultures
across the world, not just in France. The research also reveals a range of
emerging trends across five categories that represent the French Art de Vivre
lifestyle, and shows the growth of French culture across the world.
Cesar Giron, CEO and Chairman of Martell commented: "This year has been a
spectacular and historic one for Martell. It began with the announcement of
Diane as our Ambassador, along with an incredible celebration at Versailles in
May. The essence of French Art de Vivre is at the basis of everything we have
done this year and the France 300 project proves it is as relevant now as it
was 300 hundred years ago, when Louis XIV gathered his court at the Palace of
Versailles. The vast array of names on the list from every part of the globe
really demonstrates the power of French talent in influencing culture and
keeping the French Art de Vivre lifestyle alive across the world."
To view the complete Martell France 300 list, for video interviews on some
of the most exciting, innovative talents and to experience your own French Art
de Vivre, visit Martell.com/France300 [http://www.Martell.com/France300 ].
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SOURCE: Martell Cognac