Discover the "WHISKY CONFIDENTIAL" Campaign by LABEL 5

PR62350

BATHGATE, Scotland, Oct. 29, 2015 /PRNewswire=KYODO JBN/ --

Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with

bartenders around the world who have created innovative and tasty cocktails

with LABEL 5 Classic Black. In addition to this digital campaign called "WHISKY

CONFIDENTIAL", LABEL 5 announces being partner of the IBA's World Cocktail

Championship for 2015.

To view the Multimedia News Release, please click:

http://www.multivu.com/players/English/7655951-label5-whisky-confidential-campaign/

With its videos, LABEL 5 invites its consumers to enter into private and trendy

bars to get exclusive cocktail recipes imagined by the bartenders.

Reflecting the latest whisky-based cocktails trends in Shanghai, New York and

London, LABEL 5 stays true to its international and contemporary positioning

while offering a new experience that enhances the smoothness and balanced

character of its core reference LABEL 5 Classic Black.

With Vinny, owner of Jago in London, taste the sweet combination of London

craft beer and LABEL 5 Classic Black in the delicious 5 WAYS TO LONDON cocktail.

"I wanted to create a drink that was light and fresh. LABEL 5 is a great Scotch

for cocktails as it has a well-balanced and complex flavour which enables you

to work with different notes."

Sweet and delicate, this is what defines the SHANGHAI KISS cocktail imagined by

Daniel, barman at Starling, who was elected best bartender by Time Out Shanghai

in 2014.

"LABEL 5 Classic Black is a very nice Scotch Whisky with some nutty, floral and

dry fruit flavours. Because it's easy to drink and not too expensive, LABEL 5

is perfect to use as a cocktail base."

Dive into the craziness of New York with Johnny, charismatic bartender at

Feather Weight, and discover its PASSIONATE BROOKLYNITE cocktail - a fruity and

tasty creation that will delight all cocktail lovers.

"Juice and spirits, it's a classic combination but with the hint of smoke,

barley and oak from the LABEL 5, the drink is really fresh and flavourful."

The videos will be broadcasted worldwide on Youtube and Facebook. Stay tuned as

more recipes may be released in the next few months…

https://www.youtube.com/LABEL5SCOTCHWHISKY

https://www.facebook.com/label5

Please enjoy LABEL 5 responsibly

ABOUT LABEL 5

Leading Scotch Whisky brand, LABEL 5 is carefully distilled, matured and

bottled in our distilleries in Scotland. Established in more than 100

countries, LABEL 5 is renowned for its high quality and appreciated for its

smoothness. With 2.6 M 9-L cases sold in 2014, LABEL 5 features in the world's

TOP10 Scotch Whisky brands.

ABOUT LA MARTINIQUAISE

An independent French group founded in 1934, LA MARTINIQUAISE is the

second-largest spirits group in France and features in the world Top 10. The

group has a turnover of 920 Million euros and is proud to own four millionaire

brands, LABEL 5 & SIR EDWARD'S Scotch Whisky, POLIAKOV Vodka and NEGRITA Rum.

(Source: IMPACT 2015)

LABEL 5 First Blending Company - Starlaw Road, Bathgate, Scotland

For more information:  

Group LA MARTINIQUAISE, http://www.la-martiniquaise.com

     (Photo: http://photos.prnewswire.com/prnh/20151028/281492 )

Source: LABEL 5