Yanmar Co., Ltd. announced official sponsorship of the national football team of Cambodia in a press conference held in Phnom Penh on November 4.

Major General Khiev Sameth, Vice President of the Football Federation of Cambodia (FFC), declared: "Since its inception in 1933, the Football Federation of Cambodia has been doing its part to foster the growth and development of football in the country. Upon the current trend, football has become the most popular sport in every corner and walk of life in Cambodia. As such, the effort to make sure football development and popularity are sustainable has never been more important than now."

"The Football Federation of Cambodia is honored to welcome on board a multi-national company, Yanmar, as a sponsor of the Cambodia National Team from the 2015-2016 season. Through close cooperation, FFC will work with Yanmar to bring the national team to greater heights in being the pride of the nation. Thanks to Yanmar for supporting our national team and contributing to the development of Cambodia through football."

Since the formation of its very own football team in 1957, Yanmar has made constant efforts towards the promotion of football. A Partner Company of Japan-based Cerezo Osaka which has produced such talented players as world-famous Shinji Kagawa, Yanmar is also an Official Global Partner for Manchester United, top club of the English Premier League and one of the most widely supported football teams in the world.

With a view to expanding its business in Southeast Asia, Yanmar is working to raise brand awareness in the region through sports communication and enhance the livelihood of the local people through the passion and spirit of challenge that football inspires. Its ties here also include sponsorship of the AFC Champions League, Asia's leading club tournament, as well as national teams and individual clubs. In its new capacity as an Official Sponsor, Yanmar will support the national team of Cambodia from the 2015-2016 season, actively contributing to the development of the team and the promotion of football in the region.

Cambodia has a predominantly agrarian economy, with more than three-thirds of the work force involved in the sector. The past decade has seen significant mechanization in agriculture, with rapid growth expected for the future. These prospects make Cambodia a country of particular interest for Yanmar and a promising market for the various agricultural machinery the company manufactures.

Ken Araki, Executive Officer of Yanmar, explained: "During its over 100 year-history, Yanmar has continued to provide the world markets with high-quality products and services. This sponsorship is a great opportunity for us to contribute to the further growth of the team, while also substantially support the mechanization of the local agricultural sector and improve the livelihood of the people of Cambodia."

Cambodia National Football Team Outline:

- Head coach: Lee Tae-Hoon

- FIFA ranking: 186, as of October 2015

- Website: http://www.cambodianfootball.com/team/cambodia/

Sponsorship Details:

- Team: Cambodia National Football Team

- Matches: Matches organized in Cambodia by the Football Federation of Cambodia

-Scope: Yanmar logo on the pitch-side advertising boards, backboards, the team's     practice jerseys, together with match tickets and other promotions

Note: Information contained in News Releases is valid at the time of publication and may differ from the most recently available information.

Source: Yanmar Co., Ltd.