Yanmar Co., Ltd. announced official sponsorship of the national football team of Laos on November 4.

Since the formation of its very own football team in 1957, Yanmar has made constant efforts towards the promotion of football. A Partner Company of Japan-based Cerezo Osaka which has produced such talented players as world-famous Shinji Kagawa, Yanmar is also an Official Global Partner for Manchester United, top club of the English Premier League and one of the most widely supported football teams in the world.

With a view to expanding its business in Southeast Asia, Yanmar is working to raise brand awareness in the region through sports communication and enhance the livelihood of the local people through the passion and spirit of challenge that football inspires. Its ties here also include sponsorship of the AFC Champions League, Asia's leading club tournament, as well as national teams and individual clubs. In its new capacity as an Official Sponsor, Yanmar will support the national team of Laos from the 2015-2016 season, actively contributing to the development of the team and the promotion of football in the region.

Well on the road to economic recovery and political stability, Laos has seen increased mechanization in recent years and future prospects look promising. Through the further popularization of football and active involvement in the local industry, Yanmar hopes to have a significant impact on the livelihood and well-being of the Laotians, enhancing its presence in the region in the years to come.

Ken Araki, Executive Officer of Yanmar, explained: "During its over 100 year-history, Yanmar has continued to provide the world markets with high-quality products and services. This sponsorship is a great opportunity for us to contribute to the further growth of the team, while also substantially support the mechanization of the local agricultural sector and improve the livelihood of the people of Laos."

Laos National Football Team Outline:

- Head coach: Steve Darby

- FIFA ranking: 179, as of October 2015

Sponsorship Details:

- Team: Laos National Football Team

- Matches: Matches organized in Laos by the Lao Football Federation  

-Scope: Yanmar logo on the pitch-side advertising boards, backboards, the team's     practice jerseys, together with match tickets and other promotions

Note: Information contained in News Releases is valid at the time of publication and may differ from the most recently available information.

Source: Yanmar Co., Ltd.