VideologyをVideo Advertising DSPプロバイダーのリーダーに選定


2015/12/1 16:28

VideologyをVideo Advertising DSPプロバイダーのリーダーに選定

AsiaNet 62709(1563)

【ニューヨーク2015年12月1日PR Newswire=共同通信JBN】


テレビとビデオの広告コンバージェンスの大手ソフトウエア・プロバイダーであるVideologyは、Forresterが2015年11月審査会「The Forrester Wave(TM): Video Advertising Demand-Side Platforms, Q4 2015(Forrester Wave:ビデオ広告デマンドサイド・プラットフォーム2015年第4四半期)」への参加を招待する厳選された企業の1社に選ばれた。この審査会で、VideologyはVideo Advertising DSP分野の「Leader(リーダー)」に選ばれた。「Leader」はForresterが贈る最高の称号であり、それにStrong Performers、Contenders、Challengersが続く。

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Forrester分析の中で、VideologyはTelevision Campaign Extension能力で最大級の評価を受けた。この他に評価された判定基準には、Planning Capabilities、Transaction Capabilities、Campaign Execution、Measurementなどがあった。


Videologyは、ForresterからVideo Advertising DSPのLeaderとしての称号を受ける前にも受賞を重ねている。11月初めにはCynopsis MediaがVideologyにVideo Advertising Platform of 2015最優秀賞を授与した。英国の放送局Sky Mediaはコンバージド・ビデオ広告ソリューションの第1段階を促進するためVidelolgyを選んだと発表した。またニールセンは、Videologyのプラットフォームが独立した分析の結果、業界水準と比較して6倍のブランド認識の上昇をもたらすと発表した。



Videology, Inc.はベンチャーキャピタルの出資を得た株式非公開企業である。出資者にはCatalyst Investors、Comcast Ventures、NEA、Pinnacle Ventures、Valhalla Partnersが含まれている。Videologyは本社をニューヨークに置き、支社はボルティモア、オースティン、トロント、ロンドン、パリ、マドリード、シンガポール、シドニー、東京にあり、北米各地に営業所を設けている。


Michele Skettino



Independent Research Firm Cites Videology as a Leader among Video Advertising Demand-Side Platform Providers


NEW YORK, Dec. 1, 2015 /PRNewswire=KYODO JBN/ --

-- "Videology excels at mastering the convergence of television and online

video," says report.

Videology - a leading software provider for converged TV and video advertising

- was among the select companies that Forrester invited to participate in its

November 2015 evaluation, "The Forrester Wave(TM): Video Advertising

Demand-Side Platforms, Q4 2015."  In this evaluation, Videology was cited as a

Leader in the Video Advertising DSP space. "A Leader" is the highest

designation given by Forrester, followed by Strong Performers, Contenders and


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"Videology excels at mastering the convergence of television and online video,"

Forrester wrote in the report. "Videology designed its solution with the view

that the TV buying process would eventually be automated and the thinking

behind TV planning would drive online video buying. As a result, Videology has

the most sophisticated media optimizer to analyze the right allocation of TV

and online video to optimize reach and campaign cost, a compelling feature for

media planners grounded in a traditional TV discipline."

According to the report, "Television capabilities differentiate the video

advertising DSP market. As consumer viewing of television and video content

continues to diversify across devices, vendors that can help advertisers stitch

together their desired audience will lead the pack."

Within Forrester's analysis, Videology received the highest possible score for

Television Campaign Extension capabilities.  Additional criteria evaluated

included Planning Capabilities, Transaction Capabilities, Campaign Execution

and Measurement, among others.  

"Eight years ago, we set out to build a software to help advertisers and media

companies navigate the increasingly digital, increasingly converging world of

TV and video," said Scott Ferber, Videology Chairman and CEO. "We were a bit

ahead of the market in our TV-first thinking, but even today, there is no one

else who takes our unique approach to converged advertising. On behalf of

Videology, we thank Forrester for the evaluation, and we believe they have

validated our technology and strategy in this pivotal time in television's


This designation by Forrester as a Leader among Video Advertising DSPs comes on

the heels of recent wins for Videology.  Earlier this month, Cynopsis Media

awarded Videology best Video Advertising Platform of 2015, U.K. broadcaster Sky

Media announced that it had chosen Videology to fuel the first phase of its

converged video advertising solution, and Nielsen stated that Videology's

platform drove 6 times brand lift compared to the industry norm in an

independent analysis.

About Videology

Videology ( ) is a leading software provider for

converged TV and video advertising. By simplifying big data, we empower

marketers and media companies to make smarter advertising decisions to fully

harness the value of their audience across screens. Our technology enables our

customers to manage, measure and optimize digital video and TV advertising to

achieve the best results in the converging media landscape.

Videology, Inc., is a privately-held, venture-backed company, whose investors

include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and

Valhalla Partners. Videology is headquartered in New York, NY, with key offices

in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo

and sales teams across North America.

For more information, contact Michele Skettino at or


SOURCE:  Videology