2015/12/2 17:16


AsiaNet 62727

イスタンブールおよびアンタルヤ(トルコ)、2015年12月2日/PRNewswire/ --


     (ロゴ: http://photos.prnewswire.com/prnh/20151201/292393LOGO

     (写真: http://photos.prnewswire.com/prnh/20151201/292394

     (写真: http://photos.prnewswire.com/prnh/20151201/292397



このユニークな取り組みは、特に以下のかたちで具体的に示されました:女性の労働参加を高めることを主眼としたエンゲージメント・グループ、ウィメン-20(W-20: Women-20)(http://w20turkey.org/ )の結成、中小企業へ世界発信の場を提供する、イスタンブールを拠点とした世界中小企業フォーラム(World SME Forum)(http://worldsmeforum.org/ )の設立、若者の失業削減に向けたG20の具体目標の設定、そして低所得開発途上国(LIDCs:Low-Income Developing Countries)とのより緊密な対話の確立、などです。



このメッセージは、包括という目標の中でも女性、若者、および中小企業という具体的な3つの要素について議長国トルコが考案した各30秒間の動画(https://www.youtube.com/channel/UCh-uE3BRlOaFtg5OSSkNNfA )を通して配信されました。また、3要素全てをとりまとめた4つ目の動画も配信されました。







『トルコG20:2015年アンタルヤ・サミット(G20 Turkey: The Antalya Summit 2015)』(http://www.g7g20.com/publication/g20-2015 )(英語)、 G20リサーチ・グループ(G20 Research Group)およびムンク・スクール・オブ・グローバル・アフェアズ(Munk School of Global Affairs)著

『トルコG20(G20 in Turkey)』(http://g20.org.tr/global-connections/ )(英、仏、独、露語)、グローバル・コネクション(Global Connection)著

トルコ航空『スカイライフ・マガジン(Skylife Magazine)』に掲載された32頁の特集記事、「世界最大経済20ヵ国がアンタルヤに集結(The World's Largest 20 Economies Meet in Antalya)」(英、徳語) (http://g20.org.tr/wp-content/uploads/2015/11/SKY EK G20 29 Ekim 2015 LR.pdf )


情報源:G20議長国トルコ (G20 Turkish Presidency)


Telling the G20 Story to the World: Turkey's Communication Strategy


ISTANBUL and ANTALYA, Turkey, Dec. 2 /PRNewswire=KYODO JBN/ --

    During its 2015 G20 Presidency Turkey conducted a comprehensive

communication programme to tell its unique story to the world.

    (Logo: http://photos.prnewswire.com/prnh/20151201/292393LOGO )

    (Photo: http://photos.prnewswire.com/prnh/20151201/292394 )

    (Photo: http://photos.prnewswire.com/prnh/20151201/292397 )

    "G-20. Together for Inclusive and Robust Growth"

    Up until this year, G20's primary goal was to achieve "strong, sustainable

and balanced growth." In 2015 the Turkish Presidency added "inclusive growth"

to the list.

    The most concrete indicators of this unique approach have been the

establishment of Women-20 [http://w20turkey.org ] (W-20) engagement group which

will focus on increasing women's participation in the workforce; the launch of

the Istanbul-based World SME Forum [http://worldsmeforum.org ] to provide SMEs

with a global voice; adopting a concrete G20 goal to decrease youth

unemployment; and establishing closer dialogue with Low-Income Developing

Countries (LIDCs).

    To this end, during its communication programme, Turkey used the motto

"G-20. Together for Inclusive and Robust Growth".

    Women, Youth and SMEs

    This message has been delivered through three separate 30-second videos

[https://www.youtube.com/channel/UCh-uE3BRlOaFtg5OSSkNNfA ] designed on the

three concrete elements of Turkish Presidency's inclusiveness agenda, namely

women, youth and SMEs. A fourth video combined all these elements.

    Thanks to this communication programme, initiated at the G20 Finance

Ministers meeting in early September, the videos broadcast and the visuals

printed have ensured that Turkey's G20 message was conveyed to the world via TV

channels, newspapers, and magazines as well as digital platforms and open-air

ad spaces.

    International Media Visits

    Within its G20 communication programme, Turkey organized press trips for

the members of the foreign media during the Sherpa Meeting in Bodrum in June,

the Finance and Labor Ministers meeting in Ankara in September, Energy and

Trade Ministers meetings in Istanbul in October as well as the Antalya Summit

in November.

    44 journalists from 19 countries were invited to take part in these press

trips. 160 articles and news stories were published regarding Turkey's G20

Presidency following these press trips.

    Official Publications

    In order to communicate its key messages and achievements during the G20

Presidency, Turkey has also supported three publications, namely,

    "G20 Turkey: The Antalya Summit 2015

[http://www.g7g20.com/publication/g20-2015 ]" (English) by G20 Research Group

and Munk School of Global Affairs,

    "G20 in Turkey [http://g20.org.tr/global-connections ]" (English, French,

German, Russian) by Global Connection and

    Turkish Airlines' Skylife Magazine 32-page Cover Story "The World's Largest

20 Economies Meet in Antalya" (English and Turkish). [



    Turkish Airlines supported Turkey's G20 Presidency communication programme.

Source: G20 Turkish Presidency