Paris Wins Back 'Most Admired City' From London

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NUREMBERG, Germany, Jan. 19 /PRNewswire=KYODO JBN/ --

    - Paris, London and New York are top three cities for overall positive

image

    - Berlin and Amsterdam make top 10 for first time

    - Vienna pushed out of the top 10

    Paris has pushed London off the top spot to win back the number one place

as the highest rated city in 2015, out of a total of 50 cities. Sydney, which

had been in the top three since 2011, falls back to fourth place, overtaken by

New York as well as Paris.

              Anholt-GfK CBISM overall ranking

     2015 rank                  2013 rank    2011 rank

         1           Paris          3            1

         2          London          1            2

         3         New York         4            4

         4          Sydney          2            3

         5        Los Angeles       7            5

         6           Rome           5            6

         7          Berlin          12           11

         8         Amsterdam        11           17

         9         Melbourne        10           8

         10      Washington DC      6            7

    These are the findings of the latest Anholt-GfK City Brands IndexSM

(CBISM), a bi-annual study conducted in September of last year -approximately

two months before the November attacks in Paris.

    Simon Anholt, an independent government advisor and the creator of the

Index, comments, "Our survey was conducted before the November attacks in Paris

- but, if past experience is anything to go by, such attacks do not change

people's perceptions of the city in any significant or long-lasting way. There

may be a temporary change in people's behaviour towards Paris - but the attacks

do not affect the reasons why people might admire the city's beauty, cultural

life, opportunities, etc. and this is what CBI measures."

    The study evaluates the power and appeal of each city's image, giving a

holistic and detailed perspective based on six key dimensions:

    - Presence (the city's international status and standing)

    - Place (its physical outdoors aspect and transport)

    - Pre-requisites (basic requirements, such as affordable accommodation and

the standard of public amenities)

    - People (friendliness, cultural diversity, how safe one feels)

    - Pulse (interesting things to do)

    - Potential (the economic and educational opportunities available)

    Paris shows one of the largest score gains overall, surpassing Sydney and

London to take the number one spot, having previously fallen from first in 2011

to third in 2013.

    Two other major climbers in the top 10 are Berlin and Amsterdam. Berlin

jumps past Amsterdam, Melbourne, Vienna, Toronto and Washington D.C. for a

comfortable spot in seventh place (up from twelfth in 2013). Amsterdam now

ranks eighth, up from eleventh place in 2013, having also overtaken Melbourne,

Vienna, Toronto and Washington D.C. As a result, Washington D.C. now sits on

the very edge of the elite top 10 cities, in tenth place, down from sixth in

2013. And Toronto and Vienna are pushed outside the top 10, to stand eleventh

and thirteenth respectively.

    Breakdown by key dimensions  

    Looking at the six dimensions that make up the overall index, London, Paris

and New York are seen as the top three cities for having strong international

Presence. When it comes to Place, Paris leads the ranking, followed by Sydney

and Rome. For Prerequisites, Sydney is ranked top, with Berlin second and

Amsterdam third. Sydney is also ranked first for People, with Toronto and

Amsterdam making up the top three - while Paris, New York and London are ranked

highest for their Pulse. Finally, for Potential, we see New York in the lead,

with London second and Sydney third.

    Vadim Volos, GfK's senior vice president of public affairs and consulting,

and head of NBISM at GfK, comments, "The top three overall cities - Paris,

London and New York - lose ground when it comes to the specific dimensions of

Prerequisites and People. This enables countries that are ranked lower overall

- such as Toronto, Berlin and Amsterdam - to win top-five spots in these

specific dimensions, giving them a valuable foothold in the international

arena."  

    Berlin (seventh in the overall Index) jumps in at second for Prerequisites,

while Amsterdam (eighth overall), wins third place for both People and

Prerequisites, and Toronto (eleventh overall) holds second and fifth on these

two areas. Barcelona and Vienna (twelfth and thirteenth overall) are ranked

fourth and fifth respectively for Place.

    For more information on the full CBISM 2015 ranking, please visit

http://www.gfk.com

SOURCE: Gfk