Shoemaker Bata Selects New CEO

PR64004

LAUSANNE, Switzerland, Apr. 6, 2016 /PRNewswire=KYODO JBN/ --

   Alexis Nasard is now leading Bata's global branded, retail and e-commerce

footwear business effective since April 4, 2016.

    Bata [http://www.bata.com ] announced that Alexis Nasard has been selected

as Group Chief Executive Officer. Nasard assumed the new role on April 4, 2016.

He joins Bata (http://www.bata.com) with 24 years of experience in consumer

goods, 6 years at Heineken, most recently as President of the $8 billion

Western European business, and as Global Chief Marketing Officer for their

extensive number of global and local brands.

    (Logo: http://photos.prnewswire.com/prnh/20160406/352027LOGO )

    (Photo: http://photos.prnewswire.com/prnh/20160406/352028 )

    "I am very excited at the opportunity to work with the Bata team to further

develop the company and its brands, particularly the Bata brand, through a

fast-changing consumer and retail environment, building on the Company's strong

assets and global footprint," said Alexis Nasard.

    During his 17 years at Procter & Gamble, Mr. Nasard held various senior

management roles including defining the strategies for new product categories

and selling through various retail channels both in developed and emerging

markets.

    Mr. Nasard has an MBA from the University of California at Berkeley (Haas

School of Business), and a Master's in Engineering from St. Joseph University

(Beirut).

    "I am delighted to welcome Alexis who, with his impressive global

background and strategic experience, will help us to identify global

opportunities to accelerate Bata's growth," said Christopher Kirk, Bata

Chairman.

    Thomas G. Bata welcomed Alexis, "We share the same core values which fit

the Bata culture. I am confident that through his leadership and team-building

skills he will drive new growth and performance for the Group beyond its 122nd

year."

    - Cross reference: Picture is available at AP Images

(http://www.apimages.com) -

    About Bata:

    Founded in 1894, The Bata Shoe Organization is one of the world's leading

manufacturers and retailers of quality footwear, with over 30,000 employees, 24

production facilities, 5,000 international retail stores, and a presence in

over 70 countries.

     Visit us at:

     http://www.bata.com

     facebook.com/Bata [https://www.facebook.com/Bata?brandloc=DISABLE ]     

twitter.com/batashoes [http://twitter.com/batashoes ]     

instagram.com/batashoes [http://www.instagram.com/batashoes ]

     For more Information, please contact:

     Davide Zornetta

     Bata Brands

     davide.zornetta@bata.com

     +41-21-613-40-03

Source: Bata Brands SA