Volvo Cars Provides the First Look at its New Range of Smaller Cars
Volvo Cars Provides the First Look at its New Range of Smaller Cars
PR64470
GOTHENBURG, Sweden, May 19, 2016/PRNewswire=KYODO JBN/--
Volvo Cars, the premium car maker, today unveiled two new concept cars that
move the Swedish brand in an audacious new direction and mark the official
launch of its global small car strategy.
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Today's newly-revealed 40 series concepts demonstrate for the first time
how Volvo Cars plans to expand into the large and lucrative global market for
premium small cars with a range of vehicles that combine bold exterior and
interior design with industry-leading connectivity, electrification and
autonomous drive technologies.
The new concept cars will be the first built around Volvo Cars' new Compact
Modular Architecture (CMA), which has been specially created for smaller cars
and which has liberated the company's designers and engineers to explore bold
and daring new directions.
"Each member of our product family has its own distinct character, just
like the members of a real family. CMA has helped us to capture something
special, something youthful in our new concept cars. They have an energy, a
disruptive and engaging urban character that makes them stand out amongst the
crowd. This is the flavour of small Volvos to come," said Thomas Ingenlath,
Senior Vice President, Design, at Volvo Car Group.
Volvo Cars' small car strategy is an essential element in its ongoing
global operational and financial transformation. The Swedish company is
currently implementing an ambitious revitalisation plan that will reposition
the brand to compete with its global premium competitors within the next four
years.
Volvo's new global small car range will include a pure battery electric
vehicle as well as Twin Engine plug-in hybrid powertrain variants, in line with
the company's commitment to the electrification of its entire portfolio. Volvo
Cars plans to have sold a total of up to 1 million electrified cars by 2025
globally.
"By taking a modular approach to both vehicle architecture and powertrain
development we have succeeded in leap-frogging many of the players in the
premium segment," said Dr Peter Mertens, Senior Vice President Research &
Development. "Our new battery electric powertrain variant opens yet another
exciting chapter in the unfolding Volvo Cars story."
On top of their daring exterior design and electrified powertrain options, the
new cars will also offer a full range of innovative connectivity services, plus
the world's most advanced standard package of safety features and ground
breaking Scandinavian interior design.
"The new 40 series cars have the potential to improve our market
penetration in an important and growing segment," said Hakan Samuelsson,
president and chief executive. "An electric powertrain program including both a
new compact Twin Engine plug-in hybrid as well as a pure electric car are
central to the CMA architecture." He added that the first new 40 series car is
expected to go into production in 2017.
The announcement of Volvo Cars' new global small car strategy comes on the
back of a strong start to the year in terms of sales and profitability.
Contact:
Stefan Elfstrom
Media Relations Manager, Corporate Communications
Volvo Car Corporation, Dept. 50250/PVH50, Goteborg, Sweden
Telephone +46-31-3251878
Stefan.elfstrom@volvocars.com
(Logo: http://photos.prnewswire.com/prnh/20140522/683630 )
(Photo: http://photos.prnewswire.com/prnh/20160518/369142 )
SOURCE: Volvo Car Group
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