Borgward Honored Once Again: Plus X Award for the Borgward BX7 TS

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BONN and STUTTGART, Germany, June 24, 2016 /PRNewswire=KYODO JBN/ --

     Borgward is gaining increasing recognition in the automotive world. The

young company with a long tradition won a Red Dot Award for design at the

beginning of the year, and the automaker's Borgward BX7 series has now made a

big impression with the judges for the Plus X Award: The athletic-dynamic SUV

took home the world's biggest innovation award for technology, sportiness, and

lifestyle in the categories of Design, High Quality, Ergonomics, and

Functionality. The BX7 was also issued a seal of quality as SUV of the Year

2016/2017. "The Borgward BX7 has demonstrated once again that we're on the

right track with our product strategy," said Tom Anliker, Vice President

Marketing, Sales & Service at Borgward Group AG, during the awards ceremony in

Bonn today. "The Plus X Award is a very prestigious one for us because it

honors both the outstanding design quality and the top-class functional

performance displayed by our premiere model."

(Photo: http://photos.prnewswire.com/prnh/20160623/382892 )

    The Plus X Award for innovation was presented for the 13th time in 2016.

The award honors manufacturers of products that are exceptionally innovative

and forward-looking in terms of technology, sportiness, and lifestyle aspects.

The products that receive the award must display a specific "Plus X Factor" for

added value as defined by a panel of independent trade journalists and

high-ranking representatives from 26 economic sectors.

    Borgward BX7 TS: Top model in the SUV series

    The Borgward BX7 that won the Plus X Award is a 4.70-meter long vehicle

that was developed for the globally popular large/mid-sized SUV segment. The

model makes a big impression with its extremely advanced communication and

entertainment systems and an interior that's unparalleled in this vehicle

class. All of this is supplemented by Borgward's typical outstanding design

quality, which is based on the brand's guiding principle of Modern Tradition.

Outstanding safety is guaranteed by the intelligent and comprehensive PROTECT

concept, which features groundbreaking dynamic handling and driver assistance

systems that operate in an anticipatory manner and can help prevent collisions.

If worst comes to worst, however, a very strong passenger compartment with

precisely defined deformation zones, as well as passive restraint systems,

provide reliable protection and can significantly mitigate the consequences of

an accident.

    The Borgward BX7 top-of-the-line model with the additional TS designation

continues the brand's successful tradition that was established in the 1950s,

when the same designation was used for exceptionally sporty models. Unlike the

standard models from the series, which are already fully equipped, the TS

features diamond-like chrome rhombus shapes and a chrome Borgward rhombus with

refining red inlays mounted on the brand's typical OCTAGON grille. Additional

typical TS features include specially designed alloy wheels, bumpers, door sill

trim, and cladding in the vehicle color, as well as decorative trim made of

brushed aluminum. The red TS logo in chrome adorns the front fenders, the rear

hatch, and the brake calipers on the six-piston front disc brakes.

    The outstandingly spacious and sporty TS interior combines classical

elements with innovative state-of-the-art components to create a harmonious

atmosphere. Here, high-quality, velvety-soft premium nappa leather with the

classical Borgward contrast stitching in hand-made quality is perfectly

supplemented by innovative components such as a 12.3-inch central media

touchscreen display. The sport program also includes a flat-bottom sports

steering wheel and sports pedals. The interior also features the same brushed

aluminum that serves as the distinguishing material for the exterior trim in

the TS equipment line. This brushed aluminum refines the dashboard, the handles

on the center console, and the air conditioning vents, as well as other

components. Other refining elements with a velvety sheen include the

aforementioned sports steering wheel and pedals, as well as the gearshift and

rocker panels with illuminated TS lettering.

    Successful launch in East Asia; market launch in Europe in 2017

    Following the successful market launch in China last month, and after the

planned launch in India and other emerging markets later this year, Borgward

will introduce the BX models to European markets in 2017. In Europe, the German

automaker will initially launch the vehicle in Germany, Austria, and

Switzerland as plug-in hybrid models and all-electric vehicles.

Further information     

BORGWARD Group AG     

Kriegsbergstrasse 11     

70174 Stuttgart, Germany  

Axel Lengert     

Interim Product Communication Manager          

Telephone +49-711-365-10-1045     

E-mail: ex-a.lengert@borgward.com         

http://www.borgward.com

SOURCE: BORGWARD Group AG