New Managers at Borgward: New Director of the Marketing Team

PR65480

STUTTGART, Germany, Aug. 25, 2016 /PRNewswire=KYODO JBN/ --

    Tomas Caetano, Executive Director Global Brand & Marketing  

    Brand expert Tomas Caetano will become the Executive Director Global Brand

& Marketing this month. In this position, he will assist the Borgward marketing

team headed by Tom Anliker. Caetano has a degree in business administration and

extensive experience in the international marketing business. In recent years

he has managed a number of successful projects, including the global brand

relaunch of a Swedish automaker. Caetano has conducted successful product and

brand communication activities for German and Japanese vehicle manufacturers,

and he will also be able to draw on his many years of experience in management

positions at leading European advertising agencies.

     (Photo: http://photos.prnewswire.com/prnh/20160825/401244 )

    Caetano considers Borgward's prospects on the European market to be

especially promising and appealing. "I'm fascinated by this unique opportunity

to firmly reestablish a time-honored but unknown brand in the European

automotive sector," he says. "Because there's no blueprint for this project, we

will leave the beaten path and use fresh creative ideas to showcase the

Borgward brand in line with its typical DNA as an innovative and visionary

premium manufacturer."   

    Further information

Borgward Group AG

Kriegsbergstrasse 11

70174 Stuttgart, Germany

Marco Dalan

Head of Global Communications

Telephone: +49-711-365-10-1041

e-mail: marco.dalan@borgward.com

http://www.borgward.com

SOURCE: Borgward Group AG