New Campaign Invites You to Meet the Ultimate Dom Perignon: P2, Plenitude Deuxieme Touched with Plenitude with Guest Christoph Waltz
New Campaign Invites You to Meet the Ultimate Dom Perignon: P2, Plenitude Deuxieme Touched with Plenitude with Guest Christoph Waltz
PR65635
LOS ANGELES, Sept. 7 /PRNewswire=KYODO JBN/ --
A state of grace,
a rendez-vous,
a face-to-face encounter,
an ultimate encounter.
Dom Perignon P2 is an ultimate encounter
...between time and wine
...between the initiated and an exceptional champagne.
Dom Perignon presents "Meet the Ultimate Dom Perignon, P2 Plenitude
Deuxieme. Touched with plenitude", its exceptional all-new campaign that
invites you into the world of its flagship champagne. It is a unique visual
expression of an encounter with Dom Perignon P2, and the intense, intimate
sensations and emotions that define it.
To view the Multimedia News Release please click:
http://www.multivu.com/players/uk/7896251-meet-the-ultimate-dom-perignon/
"TOUCHED WITH PLENITUDE"
The new campaign is incarnated by special guest Christoph Waltz. The
globally renowned, Academy Award-winning actor expertly captures a multitude
of emotions, which he shares through precise yet subtle expressions.
The campaign expresses the precise feeling of being "touched with
plenitude" in the seconds that follow the first sip. A delicate balance between
serious and playful, the film and campaign images portray a moment of fullness,
unique emotion and intense sensation.
DOM PERIGNON P2, PLENITUDE DEUXIEME
Aging is a unique process which sees champagne undergo a metamorphosis. Dom
Perignon's vintage-only champagnes age in a series of stages - windows of
opportunity, or plenitudes - when the champagne can be disgorged and released
to offer a different expression of the same vintage.
Each Dom Perignon Plenitude has a distinct universe and emotion. The First
Plenitude, Dom Perignon Vintage, is revealed after at least eight years of
elaboration in the cellars, depending on the Vintage. The wine then embodies
the perfect balance of Dom Perignon, its greatest promise.
Dom Perignon P2 is an exceptional product that requires more time, more
patience, more care to reach its Second Plenitude. It is the result of 16 years
of elaboration in the cellars: extra time to mature, under close supervision
and monitoring. In this window of opportunity, the wine reaches the peak of
energy, precision and intensity, and expresses its scope, its expansion. A sip
is an encounter with the ultimate Dom Perignon.
THE EXPRESSION OF AN ULTIMATE ENCOUNTER
Dom Perignon's new campaign was created in collaboration with Billy Kidd,
the photographer celebrated for his expressive portrait work. His treatment and
vision on how to represent the moment made him a natural choice. Billy Kidd's
artistic touch adds a new dimension to the encounter with Dom Perignon P2, and
perfectly complements Mr. Waltz's interpretation.
"Meet the Ultimate Dom Perignon, P2 Plenitude Deuxieme. Touched with
plenitude" is shot in black and white, featuring soft, natural light and just a
hint of wind. A distinct departure from Dom Perignon's 'dark' codes, the
luminous imagery captures the suspended moment of someone in the midst of fully
savoring an experience.
About Dom Perignon: Power of Creation
Dom Perignon commitment to vintages is absolute. Each Dom Perignon is a
true act of creation, made from only the best grapes. The champagne's intensity
is based in precision, so inviting, so mysterious. Each Vintage has three
Plenitudes, and embodies the total faith in the Power of Creation that is
constantly renewed by Chef de Cave Richard Geoffroy. Coupled with a bold sense
of playfulness, Dom Perignon inspires the greatest creators in the world.
(Photo: http://photos.prnewswire.com/prnh/20160907/404827 )
SOURCE: Dom Perignon
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