CHARLES & KEITH increases sales conversion and enhances customer experience with CyberSource payment management services


CHARLES & KEITH increases sales conversion and enhances customer experience with CyberSource payment management services


SINGAPORE, May 18, 2017 /PRNewswire=KYODO JBN/ --

- CHARLES & KEITH, a global fashion brand, implements CyberSource's full suite

of global payment management solutions, including fraud management and payment


- CyberSource's holistic payment solutions helped CHARLES & KEITH increase

online card acceptance rate by up to 17%, while reducing the rate of manual

review by 65%[1]

CyberSource, a Visa Inc. company (NYSE: V), and one of the world's largest

providers of eCommerce payment management services, today announced an

agreement with CHARLES & KEITH, a leading fashion retailer in Asia Pacific.

With more than 500 stores in over 40 countries in Asia Pacific, Europe, and the

Middle East, this agreement enables CHARLES & KEITH to provide its customers

with a secure, streamlined online payment experience. Through CyberSource's

payment and fraud management solutions, CHARLES & KEITH has managed to increase

its online card acceptance rate by up to 17%, while reducing the rate of manual

review by close to two-thirds[1].

Launched in 1996, CHARLES & KEITH has established a strong presence not just in

fashion capitals such as Seoul, Shanghai, and Dubai, but also online through

CHARLESKEITH.COM. With an understanding of the importance of differentiating

itself with a simple, secure and seamless online shopping experience, CHARLES &

KEITH aims to enhance customer satisfaction by catering to each customer's

unique shopping preference.

CHARLES & KEITH has deployed CyberSource's full suite of payment, fraud

management and tokenization services for selected markets[2]. With

CyberSource's global payment gateway, CHARLES & KEITH is able to process a wide

range of international payments from multiple card issuers, as well as select

alternative payment methods across various web and mobile channels, via one


Since 2004, CHARLESKEITH.COM has become a part of the business, providing

shoppers in more than 40 countries with online shopping catalogues, exclusive

products and the latest releases. Appreciating the value of a secure, seamless

shopping experience, CHARLES & KEITH implemented CyberSource Payment

Tokenization to help ensure that their customers' sensitive payment information

is safe and in turn, providing customers with peace of mind.

"Asia Pacific is one of the largest eCommerce market[3], and CHARLES & KEITH

aspires to provide shoppers with the ultimate shopping experience. This

requires us to continue building trust among our customers. As an established

global leader in the eCommerce payment management industry, CyberSource's

holistic suite of payment and fraud management solutions enable us to optimize

our entire payment process across the complete order lifecycle.  As a result,

we are able to simplify and streamline the customer journey, while ensuring

that payment information and personal data are kept secured," Tse Ling Lau,

Executive Director, CHARLES & KEITH commented.

Recognizing that eCommerce fraud is on the rise[4], CHARLES & KEITH utilizes

the CyberSource Decision Manager to automate and streamline their fraud

operations. CyberSource Decision Manager features the World's Largest Fraud

Detection Radar, compiling insights from over 68 billion transactions processed

annually by Visa and CyberSource, which is supplemented by over 260 real-time

global validation tests. As a result, CHARLES & KEITH has been able to minimize

fraud losses with enhanced accuracy that comes from more data, proprietary

scoring algorithms and custom rules, while streamlining manual review with a

case management dashboard.

"Today, when more than three-quarters of Asia Pacific customers abandon their

digital shopping carts[5], the importance of providing a seamless end-to-end

online payment experience cannot be underestimated," said Chew Ann Wee, Senior

Regional Director, Southeast Asia, CyberSource. "Security and convenience are

two key pillars, to reduce the probability that customers choose to abandon

their shopping carts at the payment stage. We are excited to work with CHARLES

& KEITH to optimize their payment and fraud management services, and enable a

simple and secure online payment experience for their customers."

About CyberSource

CyberSource, a wholly owned subsidiary of Visa Inc., is the only integrated

payment management platform built on secure Visa infrastructure, with the

payment reach and fraud insights of a massive $358Bn global processing network.

CyberSource and Authorize.Net payment management solutions help 475,000 large

and small businesses grow sales, mitigate risk, and operate with greater

agility. CyberSource operates globally, and is headquartered in San Francisco,

California. For more information, please visit



CHARLES & KEITH was established in 1996 by fashion entrepreneurs Charles Wong

and Keith Wong with the foresight of providing fashionable footwear that was

tailored to the sizes of Asian women. A lifestyle brand that transforms the

latest trends into accessible fashion, CHARLES & KEITH's product offerings have

diversified to include bags, accessories and costume jewellery that inspire

with experimental designs. The brand is the fashion destination for stylish

urbanites and is synonymous with curated collections of relevant designs.

From a single store in Singapore, CHARLES & KEITH has grown to more than 500

stores in Asia Pacific, Europe and the Middle East. The brand has garnered a

strong presence in fashion cities such as Seoul, Shanghai and Dubai as well as

online at CHARLESKEITH.COM ( ).

CHARLESKEITH.COM ( ) was launched in 2004 to go

beyond the physical boundaries of the brick-and-mortar store. The digital

platform has become an indispensable aspect of the business and provides

shoppers with convenience through its 40 shipping destinations. With its online

shopping catalogues, exclusive products and the latest releases,

CHARLESKEITH.COM ( ) continually seeks to enhance

its click-and-mortar store to deliver a seamless experience to its customers.

Jareth Cheng

Ying Communications


[1] Questionnaire from Charles & Keith, March 2017

[2] All markets except China & Japan

[3] eMarketer, Asia-Pacific Is Home to Majority of World Retail Ecommerce

Market (

), December 16, 2015

[4] Retail Dive, Experian: E-commerce fraud attack rate up 15% over 2015 (

) , September 22, 2016

[5] eMarketer, Three-Quarters of the World's Shopping Carts Are Abandoned (

) , May 17, 2016

SOURCE:  CyberSource