Volvo Car Group

2017/7/6 15:18


AsiaNet 69203 (1004)

【イェーテボリ(スウェーデン)2017年7月6日PR Newswire=共同通信JBN】






デビッドソン氏の写真は今週、ロンドンのショーディッチにあるCanvas Studiosのギャラリーで初めて公開されており、2017年いっぱい各国を巡回する予定である。





スウェーデンのブランドは2008年、最初の標準自動ブレーキシステム「City Safety」を初代XC60に導入した。スウェーデンだけで衝突を最大45%減少させたことが分かっている。


ボルボ・カーの新型XC60は、必要時にステアリングサポートで運転者を支援する3つの新安全措置をとり入れた。「Steer Assist」が画期的なCity Safetyシステムに加えられた。「Oncoming Lane Mitigation」と呼ばれる新安全システムは、正面衝突の軽減に役立つようSteer Assistを使い、ボルボ「Blind Spot Information System(BLIS)」はSteer Assist機能を使って車線変更時の衝突リスクを軽減する。このため、新型XC60は市販されている中で最も安全なSUVの1つになっている。




このリリースの写真はPA Photowireから入手できる。http://www.pa-mediapoint.press.net からダウンロードが可能。http://www.mediapoint.press.net またはhttp://www.prnewswire.co.uk で閲覧できる。


Volvo Cars Media Relations

Phone: +46-31-596525


(Logo: http://mma.prnewswire.com/media/530612/Volvo_Car_Group_Logo.jpg

(Photo: http://mma.prnewswire.com/media/530584/Volvo_XC60_Safety_System.jpg

ソース:Volvo Car Group

Volvo's New XC60 Becomes Camera in the Hands of Pulitzer Prize-winning Photographer


GOTHENBURG, Sweden, July 6 /PRNewswire=KYODO JBN/ --

- With Photo

Volvo Cars, the premium car maker best known for its leadership in safety, has

teamed up with three-time Pulitzer Prize-winning photographer and artist

Barbara Davidson for a world-first - using the on-board safety cameras of the

new Volvo XC60 to create a special collection of photographs.

To view the Multimedia News Release, please click:


This is the first time ever that a car is used as a camera by a photographer.

Davidson's collection of around 30 photographs, taken through the lenses of the

XC60's on-board safety cameras, captures life on the streets of the Danish

capital Copenhagen from a completely fresh perspective.

Davidson's photographs were first exhibited at Canvas Studios gallery in

London's Shoreditch this week and the exhibition will travel to other countries

during 2017.

"The collection does two things. Firstly it is a snapshot of European city life

in all its glory; secondly it also highlights the complex environments that we

live in. It is thanks to the cameras and other on-board sensors that cars like

the Volvo XC60 make modern city life safer for pedestrians and other road

users," said Davidson. "With this project we connect art and safety for people

to see the benefits of this technology."

Davidson, a multiple Pulitzer Prize-winner, holder of an Emmy Award and a

former staff photographer for the Los Angeles Times newspaper, chose to work

with Volvo Cars based on her own history with the brand.

"I have a very personal connection with Volvo Cars. When I was a teenager I was

involved in a serious road accident where the car flipped over which, in normal

circumstances, would probably have proven fatal. I was told later that I had

survived because of the car I had been travelling in - a Volvo," said Barbara


Over 1.2 million people die each year in road accidents around the globe.

Volvo's approach to road safety is focused on real-life traffic situations

which the company has studied in detail since 1970 through its Traffic Accident

Research Team. With this matchless set of real-world data Volvo's safety

engineers have set about systematically working to mitigate or eliminate

potential life-threatening accidents.

In 2008 the Swedish brand launched the first standard autonomous emergency

braking system, City Safety, in the first XC60. It has been shown to have

reduced collisions by up to 45% in Sweden alone.

"We take a realistic and practical approach to safety at Volvo Cars. Our vision

is to reach a point in time where no one should be killed or seriously injured

in a new Volvo car. We call it Vision 2020," said Malin Ekholm, Vice President

of Volvo Cars Safety Centre.

Volvo Cars' new XC60 was launched with three new safety features that work to

assist the driver by delivering steering support when required. Steer Assist

has been added to the ground-breaking City Safety system. A new safety system

called Oncoming Lane Mitigation uses steer assist to help mitigate head-on

collisions, while Volvo's Blind Spot Information System (BLIS) now uses Steer

Assist functionality to reduce the risk of lane-changing collisions, making the

new XC60 one of the safest SUVs available today.


Editor's Note:

Barbara Davidson is a former staff photographer for The Los Angeles Times.

Prior to that, she worked at The Dallas Morning News, The Washington Times, and

The Record in Ontario, Canada.

A picture accompanying this release is available through the PA Photowire. It

can be downloaded from http://www.pa-mediapoint.press.net or viewed at

http://www.mediapoint.press.net or http://www.prnewswire.co.uk .



Volvo Cars Media Relations

Phone: +46-31-596525


(Logo: http://mma.prnewswire.com/media/530612/Volvo_Car_Group_Logo.jpg )

(Photo: http://mma.prnewswire.com/media/530584/Volvo_XC60_Safety_System.jpg )

SOURCE: Volvo Car Group