The First Xifu International Gold Wedding Jewellery Design Competition Redefines Gold Wedding Jewellery around the world

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HONG KONG, Sept. 18, 2017 /PRNewswire=KYODO JBN/--

Attracting the world's attention, the first Xifu International Gold Wedding

Jewellery Design Competition successfully concluded on 12 September 2017 with

an award ceremony held at Oasis O' City Hotel Shenzhen. Honourable guests,

distinguished professional and amateur designers all gathered to witness the

finalists' expression of well wishes to newlywed couples through their symbolic

jewellery design entries.

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The theme of the inaugural competition was 'Oneness.' Competition organisers

had looked forward to seeing designs incorporating different cultures and

insights while reflecting the creativity and originality of designers from all

over the world. Offering a total of 3.4KG of pure gold bars as reward for

creative ideas, the competition attracted a total of 2,017 entries from

jewellery designers and students from 44 countries and regions.

Senior officials of the People's Government of Yantian District, Shenzhen as

well as the Culture, Sports and Tourism Administration of Shenzhen

Municipality, along with representatives from the China Gold Association, the

World Gold Council, UBM Asia Ltd, and sole sponsor Shenzhen Batar Investment

Holding Group Co. Ltd all graced the evening and acknowledged the competition

as a prominent milestone in enhancing the significance of the gold wedding

jewellery all over the world. Members of the competition's judging panel,

professionals in the fields of arts and design, and highly reputable media

outlets were also in attendance.

During the elegant proceedings, awards were presented to the 19 finalists, the

associations and institutes that have been supporting the competition, and the

11 winning designs. (For more information about the winning designs, please

visit our official website www.xifudesigncompetition.com. Thirty finalists

signed business cooperation contracts with the competition's sponsor, creating

limitless opportunities for further development. The award ceremony ended with

beautiful models displaying the actual jewellery pieces of the 30 designs

shortlisted for the final round.

Ever since the Xifu International Gold Wedding Jewellery Design Competition

kicked off in January 2017, the organisers have been promoting the competition

and attracting breathtaking designs through social media platforms, roadshows

at institutes and associations, and word of mouth. It successfully harnessed

the talents of amateur and professional designers alike and created a platform

to modernise and elevate the traditional product segment. The competition's

organisers would like to take this opportunity to express its deepest gratitude

to all participants, designers around the world, media outlets, sponsors,

supporting organisations and partners.

Through the synergy of JNA and CJNA of UBM Asia, the World Gold Council and the

People's Government of Yantian District, Shenzhen, supported by the Culture,

Sports and Tourism Administration of Shenzhen Municipality and exclusive

sponsorship by Shenzhen Batar Investment Holding Group Ltd, the competition

successfully brought together designers from different parts of the world and

served as the ideal platform to showcase their talent and interpretation of

gold wedding jewellery.

The Xifu International Gold Wedding Jewellery Design Competition is a biennial

event scheduled to run through 10 years. Designers and craftsmen from all over

the world are enjoined to continue producing fresh, creative and inspiring

designs that reflect wedding customs and traditions in order to take gold

wedding jewellery to the next level.

Official Website:

www.xifudesigncompetition.com

Social Media Platforms

Facebook: @xifuDesignCompetition

Twitter: @XifuDesignComp

WeChat: @Xifudesign

Weibo: @Xifudesign

Media Contact

Althea Long

UBM Asia Limited

Email: althea.long@ubm.com

Tel: +852-2516-1653

SOURCE  JNA