Seven in a Row: BMW Motorrad Achieves Seventh All-Time Sales High in Succession in 2017

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MUNICH, January 18, 2018 /PRNewswire=KYODO JBN/ --

- Worldwide deliveries increase by 13.2% to 164,153 vehicles

- BMW Motorrad continues on its path of growth

- Focus on new markets and continue with model initiative

    BMW Motorrad sold more motorcycles and maxi scooters in 2017 than ever

before. Compared to the previous year, deliveries increased by 13.2 %. As of

June 2017 a total of 164,153 vehicles (previous year: 145,032 units) were

supplied to customers.

    Stephan Schaller, General Director of BMW Motorrad: "2017 was another very

successful year for BMW Motorrad. We achieved a sales record for the seventh

time in succession. I would like to thank our customers most sincerely for the

enormous trust they have placed in us.

    With this next sales record, BMW Motorrad takes another great step towards

reaching its planned 200.000 units sales target in the year 2020.

    As Schaller says: "The 2017 sales figures once again show that our

motorcycle strategy is taking effect. And we have a great deal planned for the

coming years. We will continue to consistently pursue our current model

initiative in the premium segment. We will expand our product range with

emotional and innovative new products in 2018, too. The new middle class GS

models are already underway and further great products will follow. BMW

Motorrad is looking into the future with great confidence."

    Strong sales growth in Europe and Asia.

    The strongest growth was recorded above all in Europe in 2017. Here an

all-time high was achieved. The engines of growth were once again France

(16,607 units / +24.3 %), Italy (14,430 units / +17.3 %), Spain (11,193 units /

+17.6 %) and the UK / IE (9,550 units / +8.7 %) where all sales figures

increased considerably. Overall around 15.0 % more vehicles were delivered in

Europe including Germany than in the previous year. The Asian market is also

continuing to grow. China and Japan are among the Asian markets with the

strongest double-digit growth. In India the BMW Group's own sales subsidiary

has begun successfully selling BMW motorcycles.

    Germany is once again the largest single market for BMW Motorrad. With

26,664 units sold, BMW Motorrad boosted sales by another 7.1 %. BMW Motorrad

defends its position as the most successful motorcycle manufacturer on the

German market in 2017, too.  

    GS models gaining ever more ground.

    For the first time in BMW Motorrad's history, more than 50,000 units of the

two R 1200 GS and GS Adventure travel enduros alone were sold. Sales of the

traditionally strong R Series increased significantly overall. Thanks to the

new R nineT model variants "Pure", "Racer" and "Urban G/S", sales in the flat

twin boxer segment increased strongly by 9.6% to a total of 86,090 motorcycles.

    The sports-oriented BMW S Series with the S 1000 RR Supersports Bike, the S

1000 R Power Roadster and the S 1000 XR Adventure Bike were sold 21,752 times

worldwide. With a share of 13.3%, these three models continue to be an

important pillar in the wide BMW Motorrad range.  

    New capacity segment below 500 cc is moving ahead under full steam.

    11,595 units of the G 310 R and G 310 GS models introduced in 2017, were

already delivered to customers by the end of the year. The two new displacement

newcomers from BMW Motorrad are not only very popular in the intended growth

markets such as South America or Asia. In Europe too, there is a great deal of

interest among newcomers and re-starters for the agile all-rounders.

    Luxury tourers in the fast lane.

    Sales of the 6-cylinder models are also developing very positively. Already

in its first year of sales, the K 1600 Bagger, which is aimed especially at the

US market, is proof of the unbroken trend towards large-capacity, emotional

touring bikes. Timo Resch, BMW Motorrad Head of Sales and Marketing: "With

6,719 units sold and a 50% increase in sales, our 6-cylinder models are among

the big winners of 2017. After Germany, the USA will remain an important market

for BMW Motorrad in the coming years, too. We will continue to increase our

involvement in this important market in order to strengthen BMW Motorrad's

position there." Resch continues: "We are also responding to the special US

market requirements with the K 1600 Grand America recently presented at the

Milan motorcycle show. By also consistently expanding our sales structure, we

are generating a sound basis for strong growth.

    BMW Motorrad as the innovative trailblazer.

    In 2017 too, BMW Motorrad proved itself to be the innovative leader in many

areas. The exclusive HP4 RACE with its lightweight carbon fibre frame and

wheels attracted great attention. We also responded to the need for increasing

digitalisation expressed by customers. The multifunctional instrument cluster

with 6.5 inch full-colour TFT display featuring a wide range of navigation and

communication functions was already launched in 2017. This feature is being

expanded to further models now, too.

    Outlook at 2018.

    BMW Motorrad gets started in 2018 with a powerful product portfolio and is

in excellent shape all round. Timo Resch, BMW Motorrad Head of Sales and

Marketing: "We expect to see further growth in sales for our vehicles in 2018,

too. We are looking forward to the positive impulses generated by the launch of

the completely new F models F 750 GS and F 850 GS as well as the much

anticipated C 400 X midsize scooter. Expanding our urban mobility product range

is a key topic for the future of BMW Motorrad."

    The BMW Group

    With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group

is the world's leading premium manufacturer of automobiles and motorcycles and

also provides premium financial and mobility services.  The BMW Group

production network comprises 31 production and assembly facilities in 14

countries; the company has a global sales network in more than 140 countries.

    In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than

164,000 motorcycles worldwide.  The profit before tax in the financial year

2016 was approximately Euros 9.67 billion on revenues amounting to Euros 94.16

billion. As of 31 December 2016, the BMW Group had a workforce of 124,729

employees.

    The success of the BMW Group has always been based on long-term thinking

and responsible action. The company has therefore established ecological and

social sustainability throughout the value chain, comprehensive product

responsibility and a clear commitment to conserving resources as an integral

part of its strategy.

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    Contact:

    Gerhard Lindner,

    +49-89-382-53472

    Markus Sagemann

    +49-89-382-68796

    Internet: https://www.press.bmwgroup.com/global

    E-mail: presse@bmw.de

SOURCE: BMW Group