Cle de Peau Beaute Celebrates the Brand Relaunch with the Debut of Global Brand Face, Felicity Jones

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LOS ANGELES, Jan. 19, 2018 /PRNewswire=KYODO JBN/ --

The SHISEIDO Group's prestigious brand Cle de Peau Beaute hosted a global press

and influencer event on Wednesday, January 17th at Hotel Bel-Air in Los Angeles

to announce their new Global Brand Face, Academy-Award nominated actress

Felicity Jones and relaunch the brand with a new multi-channel global campaign.

Photo - https://photos.prnasia.com/prnh/20180118/2029414-1-a

Felicity Jones embodies the brand's DNA: intelligent, uncompromising and

exquisite. Her passion and uncompromising dedication to her craft is what makes

her an aspirational personality; a woman who has made an impact on the world

and those around her.

Photo - https://photos.prnasia.com/prnh/20180118/2029414-1-b

Cle de Peau Beaute transformed the Hotel Bel-Air into an expression of radiance

and light to celebrate the announcement of Jones as the new face and

Spring/Summer 2018 campaign across digital, social and traditional media. The

brand's luxury positioning was expressed in glimmer and radiant crystal and

light in the signature palette of navy, beige and cream.

At every turn, guests, including Alana Hadid, Larsen Thompson, Marianna Hewitt

and Dylana and Natalie Lim Suarez, discovered snap-able and shareable moments

including a visually inspiring floral installation within the entry area on the

Terrace, and a Ballroom photo experience that invited guests to step into the

heart of Cle de Peau Beaute and "Unlock the Power of Your Radiance" - the

brand's new tagline.

Jones, joined by Yukari Suzuki, Chief Brand Officer, gave a champagne toast,

followed by the global debut of the Cle de Peau Beaute Brand Essence video,

filmed in Croatia. In addition, the guests experienced the reveal of the

Spring/Summer 2018 campaign video, "A Radiant Day", in which Jones creates a

performance that underscores the brand's new positioning as the leading Global

Luxury Beauty brand. The campaign, shot over the course of two days in London,

breaks globally in print and online media placements across Japan, Asia, North

America, Russia, and Travel Retail this month.

"I am honored to be partnering with Cle de Peau Beaute on relaunching this

brilliant luxury brand to the world", said Jones. "There is such personality

and intelligence behind the brand and products.  I cannot wait to see what the

future brings to Cle de Peau Beaute."

"With our relaunch event celebrating Felicity Jones in Los Angeles, we

establish that a woman's beauty is not only about her appearance, it is also

about valuing her inner beauty, intelligence and who she is as a person," said

Suzuki.

Cle de Peau Beaute (meaning the The Key to Skin's Beauty), helps to unlock the

power of a woman's radiance by harnessing makeup technologies and some of the

most advanced skincare in the world from their proprietary Tokyo laboratories.

The SS18 product focus, debuted at the event, showcasing the brand's expertise,

includes Firming Serum Supreme (new), The Lipstick (new shades), Radiant Lip

Gloss (new), The Foundation, Concealer and the re-energizing of La Creme - the

brand's iconic, high-performance radiance-enhancing cream.

Download Getty Images hi-res images: https://www.image.net/cpb_2018

Brand and SS18 information:

https://bpcm2.app.box.com/s/i3z4se26h9yc22xknrw2oorvez0vxckk  

A Radiant Day campaign video:

https://static.prnasia.com/pro/media/mnr/201801/cpb/video.mp4

About Cle de Peau Beaute

Cle de Peau Beaute is one of the world's most prestigious skincare and makeup

brands and the top luxury brand in Japan. Available in thirteen countries

(Japan, China, Hong Kong, Taiwan, South Korea, Malaysia, Thailand, Singapore,

Vietnam, Indonesia, the United States, Canada, and Russia), it has a global

reputation for excellence. For more information please visit

http://www.cledepeaubeaute.com/ or follow the brand on social media (below).

#cledepeaubeaute

#radiantday

#unlockradiance

Instagram: @cledepeaubeaute  

Facebook: @cledepeaubeaute

WeChat: @CPB_China

For press inquiries, please contact:

Yumi Oshinomi, PR

Cle de Peau Beaute Brand Unit

SHISEIDO CO., LTD.

Email: yumi.oshinomi@to.shiseido.co.jp / Tel:+81-3-6218-5833

SOURCE: Cle de Peau Beaute, SHISEIDO Co., Ltd.