MINISO名創優品が「Shop & Store Vietnam 2018」展示会に登場


2018/4/13 15:38

MINISO名創優品が「Shop & Store Vietnam 2018」展示会に登場

AsiaNet 73064 (0650)

【ホーチミン市(ベトナム)2018年4月13日PR Newswire=共同通信JBN】「Shop & Store Vietnam 2018」(2018年ベトナムのショップとストア)展示会が3月28-30日、REED Tradexの主催により、Saigon Exhibition & Convention Center(SECC)で盛大に開催された。フランチャイズとリテールに重点を置いた同展示会の狙いは、より多くのビジネスチャンスを創出してベトナムの雇用を増加させることである。ジャパンデザイナーブランドMINISO名創優品は同展示会からの招待を受けた。

REED Tradexは東南アジア諸国連合(ASEAN)における大手の展示会オーガナイザーで、世界大手のイベント・オーガナイザーであるREED Exhibitionsのメンバーである。注目を集めてターゲットされた産業活動を行うREED Exhibitionsは国内外の両方で有名な存在である。同社は31年にわたって多くの産業とビジネスの結び付きを確立して30カ国で500以上のイベントを開催、43の産業にサービスを提供している。REED Exhibitionsはタイとベトナムで20を超える国際展示会とカンファレンスに参加すると共にそれを開催し、極めて強力で卓越した展示会のブランドになっている。




ソース:MINISO Japan

MINISO Appeared in the "Shop & Store Vietnam 2018" Exhibition


HO CHI MINH CITY, Vietnam, April 12, 2018 /PRNewswire=KYODO JBN/ --

From March 28th to March 30th, 2018, the grand "Shop & Store Vietnam 2018"

Exhibition was held in the Saigon Exhibition & Convention Center (SECC) by REED

Tradex. The exhibition centered on franchising and retailing, aiming to create

more business opportunities and increase employment in Vietnam. MINISO, the

famous Japanese designer brand, was invited to the exhibition.

REED Tradex is a leading exhibition organizer in ASEAN and a member of REED

Exhibitions, the world's leading event organizer. With its high-profile and

targeted industry activities, REED Exhibitions is well known both at home and

abroad. For 31 years, it has established business links with many industries,

holding more than 500 events in 30 countries and providing services for 43

industries. REED Exhibitions has participated in and organized more than 20

international exhibitions and conferences in Thailand and Vietnam, making it a

very strong and excellent exhibition brand.

Since its establishment in September 2016, the Vietnamese subsidiary of MINISO

has adopted the strategy of developing around "north-south" key cities.

Centering on Ho Chi Minh in the south of Vietnam and Hanoi in the north, MINISO

has opened nearly 40 stores in Vietnam and plans to open another 10 stores by

the end of 2018.

Ted, the general manager of MINISO Vietnam, explained that currently there are

17 MINISO stores in Ho Chi Minh and 19 stores in Hanoi, which all boast

impressive sales. With high quality, affordable prices, and exquisite design,

most MINISO products are priced between VND43,000 and VND500,000 (about USD1.8

to USD22), making them popular with consumers aged 18-35. Such pricing let

young people with weak spending power easily shop without pressure, so as to

liberate them from the stress of high price products and truly realize the

concept of MINISO - "liberating the younger generation".

In recent years, the development of MINISO in the global market has been

eye-catching. So far, MINISO has opened more than 2,600 stores worldwide,

covering over 70 countries and regions. In 2017, the turnover of MINISO reached

USD 1.8 billion, which is double the turnover of 2015. MINISO opens 80-100

stores every month, and is expected to open 10,000 stores throughout the world

by 2022, of which there will be 400 stores being opened in Vietnam.