涼山イ族自治州が香港で初の観光マーケティング活動を実施

AsiaNet 76282 （2127）

【成都（中国）2018年11月14日新華社＝共同通信JBN】2018年「Sichuan-HK-Macao Cooperation Week（四川・香港・マカオ協力週間）」に続き、涼山イ族自治州初の観光マーケティング活動が11月8日に香港とマカオで開始された。

麗しい自然の風景と神秘的な文化的慣習のある涼山州は中国最大のイ族居住地域だ。涼山には世界最古のイ族文化、ナシ族とモソ族の古代村がある。また、世界一高いダムやChina JinPing Underground Laboratoryもある。そして、米国の探検家、ロック氏が発見したシャングリラ市の800里（中国の長さの単位）にわたる「Rock's 900 Li Tourism Routes」や、「Plateau Pearl」と呼ばれる瀘沽湖の3分の2があるのも涼山だ。嫦娥号の月面探査衛星の打ち上げも涼山で行われた。これらは全て、涼山が世界の民族文化観光とプライベートな山岳観光に最適の地であることを示す。

Liangshan Cultural Tourism Group（以下Group）は、涼山州における民族文化観光計画と重大な事業のプラットフォームとなる企業だ。AsNiu Niu Spring Mall、Gukede Scenery、瀘沽湖のMosuo Watertown、Yele Shepherd Town、Shangri-La Lakesなど同社の計画は、ブランド・市場価値を生み出している。

同日開催された「Culture of Bashu, Charm of Sichuan（巴蜀文化、四川の魅力）」と「Sichuan More Than Pandas（パンダだけにとどまらない四川）」という文化的観光推進活動の間、涼山の素晴らしい写真展および宣伝用動画は、香港のあらゆる立場にある人々の強い関心を集めた。国際的パフォーマンス、芸術教育、観光マーケティング、ダンスアートなどにおける計画提携を実施するため、同Groupはその場で、Hong Kong Sinocap Cultural Tourism Group、Hong Kong Shude Education Group、Hong Kong Huihua International Tourism Group、Association of Hong Kong Dance Organizationsとそれぞれ協力協定を結んだ。さらに、Hong Kong Federation of Design Associations、Hutchison Whampoa TOM Group、Hong Kong Lan Kwai Fong Group、Hong Kong Asia Tourism Exchange Centerやその他の部署とも提携し、コミュニケーションを取り合った。

ソース：Liangshan Cultural Tourism Group

Liangshan Yi Autonomous Prefecture Holds Its First Tourism Marketing Activity in Hong Kong

PR76282

CHENGDU, China, Nov. 14, 2018 /Xinhua=KYODO JBN/--

Following the pace of 2018 "Sichuan-HK-Macao Cooperation Week", the first

tourism marketing activity of Liangshan Yi Autonomous Prefecture in Hong Kong

and Macao also kicked off on November 8th.

Liangshan Prefecture, with gorgeous natural scenery and mysterious cultural

customs, is the largest Yi inhabited area in China. The world's oldest Yi

culture, Naxi ancient village and Mosuo ancient village are in Liangshan; the

world's highest dam and China JinPing Underground Laboratory are in Liangshan;

the 800 li (a Chinese unit of length) of "Rock's 900 Li Tourism Routes" in

Shangri-La discovered by American explorer Rock are in Liangshan; the

two-thirds of Lugu Lake, known as the "Plateau Pearl", is in Liangshan and

Chang'e lunar probe satellites launched in Liangshan, all of which shows that

Liangshan is a high-quality destination for world ethnic culture tourism and

private mountain tourism.

Liangshan Cultural Tourism Group (the Group) is a platform company for ethnic

culture tourism projects and capital operation in Liangshan Prefecture. Its

projects such as AsNiu Niu Spring Mall, Gukede Scenery, Mosuo Watertown in Lugu

Lake, Yele Shepherd Town and Shangri-La Lakes are generating brand and market

value.

During the cultural tourism promotion activities of "Culture of Bashu, Charm of

Sichuan" and "Sichuan More Than Pandas" held on the day, the exquisite photo

exhibition and advertising video of Liangshan attracted intense attention of

friends from all walks of life in Hong Kong. The Group respectively signed

cooperation agreements with Hong Kong Sinocap Cultural Tourism Group, Hong Kong

Shude Education Group, Hong Kong Huihua International Tourism Group and

Association of Hong Kong Dance Organizations on site to carry out project

cooperation in international performance, art education, tourism marketing,

dance arts, etc. In addition, it has also cooperated and communicated with Hong

Kong Federation of Design Associations, Hutchison Whampoa TOM Group, Hong Kong

Lan Kwai Fong Group, Hong Kong Asia Tourism Exchange Center and other units.

Source: Liangshan Cultural Tourism Group